StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Green acres seed company - Assignment Example

Cite this document
Summary
Green acres seed Company is a firm that provides farmers with seeds for planting where the company starts from seed green house and plant trays, peat pots, expandable soil pellets, seedling heating mats among others. The company has a wide selections of annuals, perennial,…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful

Extract of sample "Green acres seed company"

Running head: green acres seed company 22nd March Green acres seed Company Green acres seed Company is a firm that provides farmers with seeds for planting where the company starts from seed green house and plant trays, peat pots, expandable soil pellets, seedling heating mats among others. The company has a wide selections of annuals, perennial, climbers, sunflower, organic veggies and herbs among others. Whether one is starting a new lawn from seed or an existing lawn that one needs to plant year after year, the company has seeds for everyone.

Being advanced in technology, the company provides awareness to the farmers so that their seeds can be known by many. This is called the awareness stage which highly target audience to be reached rather than the aim of marketing in the websites which the visitors do not have interest in. Through marketing of Green acres seed Company using the modern technology of marketing, the company retargets those who visit the website thus keeping the products top of the mind. The company uses test messaging to convince the farmers about the seed company explaining the different varieties of seeds available with their prices.

The market structures of Green acres seed Company is the seller concentration, the degree of buyer concentration, the brands differentiation and the condition of entry to the market. The company has adopted a high seller concentration which means that the seller supply is about 90% to make it available to those who want the seeds. Due to competitors, the company has adopted a pricing strategy to make sure that the products remain in the market despite competition in the market. For example green acres company has survival means in the market when there is price war, market decline or market saturation.

Green acres seed Company has temporarily set a price which covers the cost when the prices of the seeds tend to be low so that the company can continue with the operation. The company provides products with low cost due to the market differentiation from the competitors, but the most important thing is good and high quality seeds that have a high germination percentage. high quality products makes the customer to consider green acres company products though people consider the most expensive products as high quality products (Kent 2003).

Green Acres Company usually maximizes the quantity of the product this is because the company focuses on reducing long term costs. The approach is used because the company is well funded by the founders and the investors. Green Acres Company may also maximize quantity so as to maximize market penetration since the company expects a lot of customers who normally use their products every now and then. The company usually carries the plan so as to increase profits by reducing costs thus maintaining potential customers.

Green acres seed Company has also adopted short term revenue maximization. This approach seeks to maximize the long term profits by making sure that market share is increased to the customer and the costs of the products is lowered through economy of scale. Green acres seed Company is well funded and thus the company considers revenue more than the profit so as to build confidence to the investors. ReferencesKent , B. (2003). The Pricing Strategy Audit. Cambridge: Cambridge University. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Green acres seed company Assignment Example | Topics and Well Written Essays - 500 words - 1”, n.d.)
Retrieved from https://studentshare.org/marketing/1634850-green-acres-seed-company
(Green Acres Seed Company Assignment Example | Topics and Well Written Essays - 500 Words - 1)
https://studentshare.org/marketing/1634850-green-acres-seed-company.
“Green Acres Seed Company Assignment Example | Topics and Well Written Essays - 500 Words - 1”, n.d. https://studentshare.org/marketing/1634850-green-acres-seed-company.
  • Cited: 0 times

CHECK THESE SAMPLES OF Green acres seed company

Realized in the United Kingdom Regeneration Projects

Meridian delta limited: this is a joint venture company which comprises of Lend Lease and the Quintain Estates & Development Plc, which was formed to specifically lead the regeneration of Greenwich Peninsula Quintain Estates and Development Plc: this is a major Britain development and property investment company that specializes in redevelopment, property acquisition and asset management in many property sectors....
8 Pages (2000 words) Essay

Remediation of a 500-Acre Brownfield Site

(source) One of these areas is 500 acres of land which used to be a petroleum refinery area.... They would like to redevelop this property and turn the 300 acres into a commercial and industrial site.... (source) Amoco oil has occupied 500 acres of land on both sides of Sugar Creek....
9 Pages (2250 words) Essay

How to Go Green

It focuses on the types of programs and practices of the companies to go green and to establish green businesses....  Therefore, the research question that will be explored in this research paper is, “How to go green?... rdquo; This discussion outlines that it's not easy being green however, there are many strategies that businesses can adopt to become environment friendly.... In order to go green, the business executives should understand the aspects such as pollution of land, water and air; global warming; biodiversity; chemical and nuclear spills; waste disposal; deforestation and desertification....
6 Pages (1500 words) Research Paper

Business Plan: Agri-Business

Farmers Haven is an upcoming agriculture based company that plans to engage into farming of organic fruits and vegetable and high grade cattle in approximately a 3 acre plot.... The company plans to own the plot by raising finance from personal and institutional sources and also by… The key objective of Farmers Haven is to provide high quality organic produce to the people of Scotland residing in the Stranraer region.... The company has also aimed to provide farm fresh produce that is free from any preservatives and cater it to the The key success factor of Farmers Haven shall be its freshness and its purity in terms of organic nature of farming....
19 Pages (4750 words) Essay

Choices and Tradeoffs in the Market

Experts have said that an estimate of 500 000 acres of rich land will be left fallow this year and keeping in line with the laws of demand and supply food prices will rise.... According to leaders of the economic world, the solution is that people are made to pay more1.... A case scenario is that of Sarah Woolfs 1,200-acre farm which… It has suffered a massive drought for the past three years due to the lows of Californias river and reservoir levels2....
7 Pages (1750 words) Assignment

Business Decision Analysis for Advanced Construction Materials LTD

The capability of a company to be able to generate more income than the expenses incurred helps in deciding on This analysis report will help decide whether James starting a new business will generate enough income to cater for the income that James will forgo so as to run the new business.... The rule states that a company can defer capital gain taxes if he sells property to reinvest in another one.... Mr James Wiesman faces the major challenge of deciding whether or not he should buy/lease the equipment needed to manufacture the products or buy them from another company....
9 Pages (2250 words) Essay

Green Product that Could be Offered in the Market

The paper "Green Product that Could be Offered in the Market" discusses that the company will need to reorganize its stock-keeping activity.... The company recognized the importance of going green on sustainability much before the others in the business.... The company has announced that it will cut 20 million metric tons of greenhouse gas emissions from its supply chain by the end of 2015 (Rosenbloom 2010).... This is an ambitious plan where the company will have to relook at its entire value chain before understanding the areas of maximum emissions....
6 Pages (1500 words) Essay

Redevelopment of Brownfield Properties

acres of land with the field being 110 yards in length, 80 yards in width, and 8 yards of goal width.... 7 acres, an acreage fit for a small high school soccer field.... The redevelopment project that will be highlighted in this proposal is the transformation of the three sites into high school soccer fields....
5 Pages (1250 words) Thesis Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us