StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Customer Satisfaction in Retail Setting: The Role of Emotion - Research Paper Example

Summary
The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful

Extract of sample "Customer Satisfaction in Retail Setting: The Role of Emotion"

Download file to see previous pages

The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations, especially in the retail business sector. The service environment in the retail business environment often has a major influence in shaping customers’ perception, behaviour, satisfaction level along with their spending times and their willingness to remain with the retail service setting of a particular organisation (Clemes & Ren 2013).

The coursework intends in developing a critical analysis regarding the concern of determining the primary role of their emotion in customer satisfaction in the retail business setting. Research ProblemThe notion of customer satisfaction has long been witnessed as a major area of research as it remains a pervasive factor for any organisation to achieve predetermined business goals and objectives. The proposed study embraces identifying different roles of customers’ emotion that are highly considered by the retail service settings to sustain in the competitive business environment.

Therefore, the primary problem to be addressed in this proposed research study is to critically explore the key roles of emotions and their influence on the retail service settings to meet the ultimate satisfaction level of customers (Jironet 2002). Research Aims and ObjectivesIn order to critically examine the key roles played by emotion in satisfying customers in the retail business settings, the aim of the research study is to identify and analyse the key emotional factors of customers that are often addressed by the organisations to meet their satisfaction level in any particular retail setting.

Moreover, the aim of the research is also to bring major attention to the roles of emotional factors that often shape the purchasing mind of customers and how they can be developed to meet their ultimate satisfaction level with the retail settings.

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Customer Satisfaction in Retail Setting: The Role of Emotion

Emotional labour

Emotional labor Name Institution Tutor Date Emotional labor Literature Review This section presents studies reviewed based on the following headings; The notion of emotional labor Consequences of emotional labor The use of emotional labour at work Factors that motivate the display of worker's emotions in the banking sector Emotional labor emotion function is the initial point for acknowledging emotional labor (Hochschild, 2003).... He used the expression ‘emotion work' to denote to any effort to adapt the knowledge or expression of a deliberately fingered emotion....
23 Pages (5750 words) Literature review

Employees as a Multi-Skilled Emotion Managers

This forms an integral part to achieve customer satisfaction.... This essay "Employees as a Multi-Skilled emotion Managers" presents the corporate world in the 21st century that contains a number of people employed in the field that applies emotion labor as a skill.... emotion labor as defined by Payne is the work that involves trying to feel the appropriate feeling for a given job (2006, p.... emotion labour is common in the service industries....
12 Pages (3000 words) Essay

Argument for Emotional Intelligence

The writer of the following essay will seek to describe the positive influence of emotional intelligence on social awareness and self-management.... Additionally, the writer of the essay briefly addresses the most common arguments against emotional intelligence.... ... ... ... Emotional intelligence represents humans' ability to analyze and control their feelings....
6 Pages (1500 words) Essay

Contemporary Retail Environments - the Shopping Experience

It evaluates the component, motivational factors, role of environment and the models to explain the shopping experience.... From the paper "Contemporary retail Environments - the Shopping Experience" it is clear that shopping is not just about purchasing a good but it is about the experience a person has while shopping.... The experience of the shopping is judged by the accomplishment of the individual perception in the retail environment.... The objective of the essay is to emphasize the shopping behaviour and experience of the individuals in the retail environment....
13 Pages (3250 words) Essay

How to Manage Emotions in Airport Customer Services

he most global definition of emotion draws from systems theory, identifying emotion as a multiattribute process that unfolds over time, with the attributes unfolding at different rates (Paynee & Cooper 2007).... In this case, stress management and control of emotions are the most important techniques which help employees to overcome negative feelings and increase customer satisfaction. ... Emotions attributes are manifest in multiple channels (experiential, physiological, expressive, cognitive, and behavioral), and the channels themselves are loosely coupled such that measures of different emotion attributes (such as self-report and physiological) may not correlate highly....
12 Pages (3000 words) Essay

Different Theatrical Settings for Customer Experience and Participation

A theatre typically becomes enticing when the front stage, backstage, the script, roles, the setting, the light effects, and the characters all blend together to stage a play with a unique theme (Baron, Harris & Harris, 2001).... Niketown creates a setting in which the physical exercise and sporting environment allow the customer to become engaged in the shopping activity (Sands, Oppewal & Beverland, 2009).... The retailers started applying theatrical themes to a retail store to create a total experience for the customers....
8 Pages (2000 words) Case Study

Customer Satisfaction in Retail Setting - the Role of Emotion

The paper "customer satisfaction in retail setting - the Role of Emotion" discusses that the use of appropriate quantitative tools such as describing results with numerical evidence and justify them in theoretical concepts can be regarded as a key strength of the mixed research methods.... The coursework intends in developing a critical analysis regarding the concern of determining the primary role of their emotion in customer satisfaction in the retail business setting....
23 Pages (5750 words) Essay

The Role of Emotions in Organizations

In the past, the role of emotion in organizations was taken for granted in organizational behavior research.... The paper 'the role of Emotions in Organizations' underlines that any stress got at work affects subordinates' emotional state and attitude to work.... This essay suggests that the way in which an individual expresses feelings has a powerful effect on the quality of service transactions, and the experience of emotion in the business context....
10 Pages (2500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us