StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Social Media Strategy for Pizza - Case Study Example

Cite this document
Summary
The paper "Social Media Strategy for Pizza" states that the ABC restaurant will create a messaging map by describing the target audience and market. Although social network has multilayered audiences, the company will use clear messaging mapping in describing its target consumers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Social Media Strategy for Pizza
Read Text Preview

Extract of sample "Social Media Strategy for Pizza"

Recently, social media has emerged as one of the most successful means of promoting products in the modern ever-changing and integrated market. However, to prosper in the contemporary marketing initiative, the promotional manager should understand and effectively apply brand personality, messaging, and voice in their marketing initiative (Shankar and Gregory 17). Therefore, in advertising for foods products in social media, promotion managers should make effective utilisation of appealing language and reliable marketing features Social media strategy for pizza In promoting for a pizza in social media, ABC marketing manager will develop brand personality by linking the product with individual traits.

For instance, the brand manager will use a concept such as “inner attractiveness and beauty are what emerges when you eat ABC restaurant pizza.” The advert will create a direct link between the company’s product and personality. The ABC restaurant intends to identify the voice that will clearly define its pizza. The voice will be attractive and will aim at advancing the product popularity over its competitor’s pizza. The use of appealing voice will be of the essence in attracting a huge number of potential customers to the company’s brand.

The promotion voice will also help in sending the advertisement message in a clear manner to customers from various social and cultural backgrounds. The use of attractive voice will also aim at creating a dialogue between the company managers and potential consumers.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Social Media Strategy for Pizza Case Study Example | Topics and Well Written Essays - 250 words - 1, n.d.)
Social Media Strategy for Pizza Case Study Example | Topics and Well Written Essays - 250 words - 1. Retrieved from https://studentshare.org/media/1646496-brand-personality-voice-messaging
(Social Media Strategy for Pizza Case Study Example | Topics and Well Written Essays - 250 Words - 1)
Social Media Strategy for Pizza Case Study Example | Topics and Well Written Essays - 250 Words - 1. https://studentshare.org/media/1646496-brand-personality-voice-messaging.
“Social Media Strategy for Pizza Case Study Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.org/media/1646496-brand-personality-voice-messaging.
  • Cited: 0 times

CHECK THESE SAMPLES OF Social Media Strategy for Pizza

Marketing Nuances of the Famous Company

The major strength of pizza food trucks is the product's appeal.... pizza is the favorite meal of Americans.... The average American eats 46 slices of pizza each year (Mamadelucaspizza, 2007).... The second strength of pizza trucks is competitive pricing.... The con of the food cooked in pizza trucks is its extremely high fat content.... The closest competitor to 360UP is pizza truck vendors....
6 Pages (1500 words) Essay

Questions in E-Commerce

Number one is a reminder of the most important element in social media; people.... Out of the 10 rules of social media marketing, which three do you like or dislike the most and why (kemp&lam2012)?... Number one is a reminder of the most important element in social media; people.... Marketers therefore, should give people and their social nature first place if any success is to be seen on social media.... (2011) Jay Chiat Awards Winners | "Feed a Friend: Leveraging the Natural Fit Between Loyalty and social media"....
1 Pages (250 words) Assignment

Web site design

We site connection enables shoppers to link the website with other online sites such as social media sites, whereas the website community enables the company to create a following from its customers (Hartley, Kerin & Rudelius, 2013).... om is a web site that employs a high level of Integrated Marketing Communications Systems in an effort to engage… The main objective of this website is to deliver convenience and efficiency to pizza lovers across the market....
2 Pages (500 words) Essay

How Pizza Hut uses social media Facebook, Twitter, Instagram, and Youtube

Unlike their new facebook account, Pizza Hut twitter account was created back in December 2007 and consists of This is important for the company social media campaign because they are able to engage customers.... According to Schweidel & Moe (398), many online customers often look for information about products they want through active social media platforms and would shy from following dormant company accounts.... Content is important since it enables marketers to engage in conversation with customers thus creating social media promotional content that is resourceful, sharable and impacts positively in creating an effective relationship in the long run....
4 Pages (1000 words) Research Paper

Pros and Cons of a Sporting Brand Image

A good advertising strategy helps in securing new consumers in both the national and world markets.... The sport super bowl has have a great media coverage and the same translates to the air play its gets plus the viewers it has.... In Brand image like in our case, ken turkey fried chicken,an advertisement and customer relations are crucial to boost any business performance, sells and sensitizing a brand....
7 Pages (1750 words) Term Paper

Issues in Crisis Communication

Other videos The videos were watched by at least 1 million people all over the world until the videos were finally pulled out of the social media almost two days later (Jacques, 2009).... This led to his communication, both externally and internally, with the concerned audience that included but was not limited to the security head, senior management team, and social media people.... President of Domino's pizza, Patrick Doyle, officially recorded an apology by Wednesday which was uploaded on YouTube....
4 Pages (1000 words) Essay

Research project

The pizza Express restaurant is a well known restaurant located in the United Kingdom and many other countries like Europe, India, Hong Kong, Pakistan and the Middle-East (Luo, et… It has a huge customer base and the restaurant is known to serve its customers for a long period of time.... As the demand for fast food is increasing, the business of pizza Express restaurant is expanding and therefore the researcher has chosen this as the topic of discussion....
14 Pages (3500 words) Essay

Pizza Hut Company External Environment and the Market Analysis

Therefore the introduction of vending machines in the Qatar setting will be an added advantage over the remaining Companies. The technological environment is particularly favorable for pizza Hut Company, since the company has been able to tap on the advanced modern technology to establish online presence, through establishing internet business locations from where its customers can order and pay for the company's products.... Dominos: Who Delivered the Best media strategy?...
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us