StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Jeep Patriot Sports Car Advertisement - Essay Example

Cite this document
Summary
The author of the present essay "Jeep Patriot Sports Car Advertisement" underlines that  Different advertisements convey different messages to the audience. Each advert is the result of creativity and the use of different aspects of art to communicate with potential buyers. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Jeep Patriot Sports Car Advertisement
Read Text Preview

Extract of sample "Jeep Patriot Sports Car Advertisement"

Download file to see previous pages

Adverts employ a tool of art called semiotics that involves the application of signs and symbols in conveying messages. This advert has different categories of the message to the buyer. These categories consist of both the words and images. There is a whole range of captions in the advert that portray a denoted message targeted at the buyer. In addition, Michael’s wife, surprises him, by declaring that she bought a jeep in a conversation. The captions and labels, it becomes clear to the buyer that she bought a jeep patriot sport car.

The word ‘jeep’ in the advert represents a connoted meaning. The term communicates a deeper meaning to the buyer because it has a long history of use in the market. Just by its mention in the advert, it conveys a certain message. A jeep is a car that belongs to specific classes of people in the society because of its features. The unique feature is the quarter-ton that defines a jeep. In addition, there is a connoted message in the declaration of the wife that she bought the jeep.

It confirms to the audience that she ‘could not hold back ‘. This adds sense to the persuasion at the end urging the audience not to ‘hold back’ from buying the jeep. In addition, the advert contains a symbolic message. The pictured movement of the jeep patriot car signifies its capability on the road and emphasizes on the value of the four-wheel drive system. In addition, the woman in the advert implies that the car is suitable for the feminine gender. She is a symbol for the suitability of the car to women.

This is a crucial aspect of the advert because different cars suit male and female. There is an evident gender preference of some car models and any advert should highlight this fact. Moreover, the advert has literal message that the audience can conceive easily. A real couple indulging in a usual conversation gets the buyer’s attention. The two are getting ready to leave the house. The wife brings up the idea that she bought a jeep. This fact mesmerizes the husband, as it is evident from his facial reactions.

The advert then features a real image of the ‘jeep patriot sport car’. From this real image, the features of the car become evident to the audience. The car looks compact but being a jeep, has an economic engine. The couple rides in the car portraying its suitability as a family car. The car has unique features for families that prefer to own a car with multiple capabilities. This jeep has sufficient room to accommodate both the heads and legs. This offers sufficient space for rear passengers.

In addition, the car has a high capacity boot that provides a family sufficient space to carry luggage. The family setting highlighted in the advert persuades families to consider the jeep patriot as a favorable choice. Through a combination of the different messages, the advert provides the audience with details about the car. In addition, there is a denoted message that informs the audience of the price of the jeep. With a glance, potential buyers gain awareness of the product price. The advert utilizes different efficient aspects of visual art to communicate with the audience.

The advert targets families and emphasizes on the suitability of the car to women as well. The concept of commodity fetishism comes out clearly in the advert. 

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analytical Essay of an advertisement Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/visual-arts-film-studies/1460147-analytical-essay-of-an-advertisement
(Analytical Essay of an Advertisement Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/visual-arts-film-studies/1460147-analytical-essay-of-an-advertisement.
“Analytical Essay of an Advertisement Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/visual-arts-film-studies/1460147-analytical-essay-of-an-advertisement.
  • Cited: 0 times

CHECK THESE SAMPLES OF Jeep Patriot Sports Car Advertisement

How does advertising treat convenience as necessity

The beauty and comical nature of the advertisement is mind blowing.... This advertisement is every person's heartthrob.... This essay describes how the advertising world grows enormously by consuming the very hands that feed it.... Visually stunning and attractive advertisements leave a subliminal message to every person watching it....
21 Pages (5250 words) Research Paper

Foundation for a Better Life: Critical Geography

Foundation for a Better Life: Critical Geography [Name [ID [Date Advertisements often choose to present themselves in ways that simply can't be criticized, at least from a moral perspective.... A company recently convicted of polluting describes their efforts to clean up the environment.... hellip; Avoiding controversy and going for the moral, philosophical and legal lowest common denominator is an effective marketing tactic....
13 Pages (3250 words) Dissertation

Marketing Objectives of Aberdeen Beach

According to Chan, Leung, and Wong (2006) collaborative environment restoration efforts can be utilized as a means of advertisement both for local consumers and international.... ABERDEEN BEACH Customer Inserts His/Her Name Customer Inserts Institution Name Customer Inserts Date: Assumptions In 2011, Aberdeen city was ranked as the best-situated city for growth in Britain (VisitScotland 2012)....
12 Pages (3000 words) Essay

Persuasive Branding and Promotion Strategies

Agency Limited (CAL) and the relevant educational authority (Department of Education, university, TAFE, etc.... to pay a licence fee for such copying.... It is not necessary to keep records of copying except where the relevant educational authority has undertaken to do so by arrangement with the Copyright Agency Limited. … Tourism Australia was ratified in the Australian Parliament on 18 June 2004 and officially commenced on 1 July 2004....
15 Pages (3750 words) Essay

Brand, Why are famous brand products attractive people

Branding has often been touted as the best means of establishing a loyal customer base and instant worldwide recognition.... “Corporate branding emerged as a key concept in the… The term itself has undergone an extreme transformation in recent years.... Although once identified as simply the swoosh on the side of a Nike athletic shoe or the golden arches soaring over every McDonalds entrance, the term “Brands are not simply products or services....
16 Pages (4000 words) Essay

Coach Working at Different Levels within the UK

hellip; This research begins with the definition of sports Coaching as “the practice and activity of getting trained by a person to learn the skills that will help to obtain proficiency in a sport”.... This paper illustrates that sports coaching has followed the trajectory of sports in the international market.... sports' coaching is linked to the economic and social events of the past and coaching follows the story of sports....
8 Pages (2000 words) Essay

Facets of American Popular Culture

For instance, a Jack Daniel's advertisement emphasizes the egalitarian and down-home nature of its product.... The article, Masters of Desire: The Culture of American Advertising targets to show that manufacturers are able to manipulate consumers' preferences by appealing to their subconscious… The link between ads and the consumers' emotions is so strong that even their ideals are contradicted....
7 Pages (1750 words) Assignment

Advertising and PR Campaign Used by Emporio Armani

They include sales promotions, advertisement, and public relations.... This is different from traditional business marketing materials, which include a brochure or print advertisement.... It does not inform as advertisement do.... In the paper “Advertising and PR Campaign Used by Emporio Armani,” the company under consideration is Emporio Armani....
15 Pages (3750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us