StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Media and public relation - Essay Example

Cite this document
Summary
Public relations (PR) refers to the management of spread of information thereby building a mutually beneficial relationship between an individual or organization and its publics. This implies that public relations bridges the gap between an entity and its publics hence its…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Media and public relation
Read Text Preview

Extract of sample "Media and public relation"

Download file to see previous pages

Inclusion of an organization in the definition of PR may result into a misunderstanding of what PR really entails thereby yielding confusion of linkage between PR and other communication modes advanced by an organization such as advertising. As such, it is important to note that unlike most of the other communication modes by organizations, PR does not require direct payments. In fact, this seemingly forms the basic distinction between PR and advertising in relation to advancing marketing communication.

Additionally, the Primary goal of PR is to inform the publics thereby giving them a sense of the desired perspective towards the particular party in play. PR can be used in various different platforms such as business organizations and government related matters. Nevertheless, for this particular paper the focus will lie more on the factors affecting the historical development of PR in relation to two countries, Germany and the United States (US). The choice of these two countries is mainly based on the fact they are among the first pioneers of PR hence are at a better position of exploring much of the history attached to PR.

Some of the factors considered to affect PR development range from cultural to political and the general development of the country among others. Modern PR plays numerous roles in favor of its users through persuasion and consequently getting the desired results. One of the most common applications of modern PR by different organizations is lobbying. Lobbying involves use of communication strategies to persuade the government to act in favor of the particular party in play. For example, an organization may write to a congress member seeking a vote against a certain bill that may impact negatively to the organization if it is passed.

Such an action is considered lobbying since it expresses an opinion regarding to a particular legislation. Similarly, ancient communications have some traces of lobbying hence qualifying them as

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media and public relation Essay Example | Topics and Well Written Essays - 3750 words”, n.d.)
Media and public relation Essay Example | Topics and Well Written Essays - 3750 words. Retrieved from https://studentshare.org/miscellaneous/1673577-media-and-public-relation
(Media and Public Relation Essay Example | Topics and Well Written Essays - 3750 Words)
Media and Public Relation Essay Example | Topics and Well Written Essays - 3750 Words. https://studentshare.org/miscellaneous/1673577-media-and-public-relation.
“Media and Public Relation Essay Example | Topics and Well Written Essays - 3750 Words”, n.d. https://studentshare.org/miscellaneous/1673577-media-and-public-relation.
  • Cited: 0 times

CHECK THESE SAMPLES OF Media and public relation

Role of Social Media in Public Relation Development

hellip; Journalism, mass media, communication, and public relation are said to be two sides of a single coin.... An author of the essay "Role of Social Media in public relation Development" will investigate the contribution of the most recent advancement in the sphere of informational technologies and particularly social media to the growth and improvement of public relations.... public relation (PR) is generally the way an organization, company or an individual communicates with the general public....
4 Pages (1000 words) Essay

Public Relations and the Media: Networking and Ethics

public relation is one of the key elements of the promotional mix.... The increasing influence of the public relation professional has been quite detrimental to ethical journalism.... From the perspective of marketing and public relations, journalists play an important role as a reference group.... To explain the roles of journalism and public relations in simple terms, it can be said that the role of journalism in the business of reporting and public relations is inevitable....
7 Pages (1750 words) Term Paper

Public Relations - Media coverage of a crisis

This paper will explore the reporting of the oil spill by media houses and how the company reacted to the crisis. The type of media covering the crisis This gave the crisis a wide reach due to the variety of media used.... Most media outlets have websites that display news and the use of instant messaging may have also played a great role in covering the oil spill.... The exact duration of coverage of the crisis cannot be ascertained given that new information became available to media houses by the day....
5 Pages (1250 words) Research Paper

Social media impact on public relations practice

This absolute obsession to social media has made an influence… public relation industry is undoubtedly no exemption as practitioners seek to relate with, and attend to clients, as well as utilization of social channels to distribute Social Media Impact on Public Relations Practice The pervasive utilization of social media has significantly altered how individuals communicate and distribute information.... public relation industry is undoubtedly no exemption as practitioners seek to relate with, and attend to clients, as well as utilization of social channels to distribute information with key individuals....
2 Pages (500 words) Research Paper

Case study (Public relations)

The drillers have received $ 15 billion for their activities making the farmers distressed since their practices would be detrimental.... The stakeholders in the case raise the following… A farmer by the name Lee McNicol states that the practice will pose immediate farming and environmental effects....
4 Pages (1000 words) Essay

Creating a PR Plan for Marcos Ambrose's Race Team

This PR plan is aimed at building a strategic media and public relation plan which will continue the success of Marcos Ambrose teams in the major sponsorship within V8 supercars Championship.... The PR plan's foundation lie in an appreciation of public relation theory, that ranges from systems management to the global dialectics of international PR....
3 Pages (750 words) Essay

Public Relations in Media and Cultural Contexts

The purchase of goods and services over the internet are associated with a high level of sensitivity as far as trust and privacy are concerned (Burkolter and Annete, 2013, p.... ).... According to Bacchetta, Benhima and Kalantzis (2014, 49), the foreign exchange market is among the… The online foreign exchange market is associated with the trading of currencies with a view of taking the advantage of appreciation and While the number of clients has increased, the number of brokers has also grown in the recent past (Bacchetta, Benhima and Kalantzis, 2014, 50)....
9 Pages (2250 words) Essay

Should Journalists Get Close to Politicians

Moreover, in the modern conditions of globalized world being completely independent becomes… In this context, media and political processes are also deeply connected due to the influence they provide on each another and society.... This is the reason why the unity of media and politics was inevitable as together they double the influence they accomplish.... However, their roles are Notwithstanding this, politicians need channels of media in order to be imaged for their voters in a favorable way; in turn, journalists need politicians for their news making....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us