The Corporate Culture of to the German Hotel-Restaurant Erbprinz - Thesis Proposal Example

Abstract Corporate culture and identity are an integral part of a company’s commerce. They appear as a means of communication and coordination in the organizations which look forward to deduce the ambiguities, thereby, harmonizing perceptions of the individual organization members who seek for a collaborative action. The culture of a company can prove to be its most suited accessory for giving rise to united motivation as well as emotions which are over and over again construed by corporate identity. This dissertation efficaciously delineates Corporate Culture and Corporate Identity with meticulous reference to Hotel-Restaurant Erbprinz, Ettlingen situated in Germany. Moreover, this discourse would assist in comprehending to the requirement of an effectual corporate culture and corporate identity in order to sustain in a market with immense competition. Chapter Analyses have found that the workplace mores and cultures developed by a company are considerably associated with its overall presentation or performance. On the contrary, the behavior of this relationship facilitates significant assistance to the pattern of systems and procedures so as to improve the organizational performance. Nevertheless, the previous verdicts from an appraisal of the current literatures are approximately founded on companies established in the Western battle-field, thereby, sending-off open the argument of whether they also would tend to implement to a non-Western framework. Further to it, preceding studies have not precisely analyzed the existence as well as behavior of the corporate culture presentation affiliation in the hospitality division. Yet, current exploratory analyses point out that totally, the tool or instrument brought in to use by international firms and others so as to measure corporate culture and corporate identity can discriminate between higher and lower performing hotels. Various relationships have been originated to be important in the settings which aren’t as significant. Hence, we will discuss the implications of these findings for management with regards to the Hotel-Restaurant Erbprinz. As we have already discussed the hypothetical as well as social interpretation of corporate culture, we can construe to the fact that the culture of Hotel Erbprinz delineates classic mores of approximately 200 years. The historical flair and luxurious ambience is pleasing for every individual and group which, on in addition, is essential for the leader aspiring to show ways to others. In accordance with the Three Levels of Culture described by Schein, hotel Erbprinz contributes to efficacious illustration of what organizational culture is. Hotel Erbprinz practices all the adopted values which last until today. Its competent staff constantly experiences the restrained ambience to carry the hospitality which has been accomplished at the hotel for over a couple of centuries of its business. The values of Hotel Erbprinz are the core of culture which are illustrated by the basic suppositions, and are hard to discriminate. The hotel’s basic suppositions form thoughtful width of human survival such as their relationships and activities. The corporate culture of Hotel Erbprinz is created in a natural way because it keeps its customers approaching collaboratively with a common and shared cause, and as a result, a successful culture is shaped. We can, thus, comprehend to the fact that, no matter whatever a customer opts for in their stay, gracious vicinity will escort them at the Hotel. Every company seeks to possess a high-performance corporate culture so as to accomplish the job while enthralling the apex creed. The behavior and representation of Hotel-Restaurant Erbprinz are some obvious forms of its corporate culture. The high performance culture of the Hotel is an incorporated lay down of the management processes which are focused upon the performance in the traditional form. This, in addition, includes attributes like values and convictions. The corporate culture of Hotel Erbprinz unquestionably is a strong one because of its strong corporate values which are widely shared across its personnel, thereby, aiding the company in experiencing all likely benefits. The shared convictions and beliefs of the Hotel perk up the design between worker presentation and corporate aims. The positive impact of its strong corporate culture seems to be apparent with relative environments. Furthermore, with regards to the corporate identity of Hotel Erbprinz is quintessentially brawny. The strategic approach to the positioning of its brand name efficiently synchronizes its identity traits within its concept. As an ideally acknowledged brand name, the key objective of the Hotel’s corporate identity is to everlastingly secure an easily recognized image in the minds of its guests. The way it thinks of itself as a stable title reflects its strong identity to its customers. As an established hallmark in the world, Hotel Erbprinz is influential as well as advantageous to the society in a way which is related to the hunt of all likely profits through competition. The hotel personnel are fully cognizant of its behavior in a socially accountable manner so as to witness the soul of Corporate Behavior. The most significant part of maintaining an iconic corporate identity is the official graphical pattern of the logo and the name of the organization which, in other words, is construed as the Corporate Design. If we consider Hotel-Restaurant Erbprinz, we can relate to the fact that its logo wins half the battle of the company’s brand strategy which, in addition, discriminates it from its competitors. The logo illustrated below facilitates us with immediate recognition: Source: Official Website, 2009 This logo can be found everywhere from the company’s homepage on the web to the stuff threads and bills. This logo proves itself as an effectual example of the company’s corporate design. Additionally, the company has an unusual typography of its name which assists in a well-proportionate delineation of the company’s name and identity. The Hotel uses its own typography of letters which cannot be located elsewhere. The letters are used in the company’s statements of bills. They are as follows: Source: Official Website, 2009 The company’s brand name defines its corporate business as the name of the Hotel proves to be its brand. Moreover, it is well renowned a fact that the qualitative service the Hotel facilitates its customers with has no competition. The processes, methods and responsibilities of the Hotel towards its users are enough to exemplify its corporate structure. The employees of Hotel-Restaurant Erbprinz feel extremely self-righteous to be a part of the Hotel as it responds to the employee complaints with proper consideration. The decisions are appropriately shared amongst the workers with due respect to everybody’s opinions. As a result, this brings in a prestigious feel within the guests to be a part of Hotel-Restaurant Erbprinz. This hotel is an efficacious example of a unique corporate culture and identity and is eminent for its distinct hospitality across the world. Images of Hotel-Restaurant Erbprinz Source: Official Website, 2009 Source: Official Website, 2009 Source: Official Website, 2009 References 1. Official Website, 2009. Hotel-Restaurant Erbprinz, Available online: < http://www.erbprinz.de/de/index.php> Read More