StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Disney case study - Assignment Example

Cite this document
Summary
First, Disney Hong Kong has put a lot of emphasis on Chinese culture and has incorporated it terms of building designs, marketing strategies and also in the food served. Therefore, Disney Shanghai will seek…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Disney case study
Read Text Preview

Extract of sample "Disney case study"

Not so Wonderful World of Euro-Disney Case Study Question 7 Shanghai Disney will benefit from Disney Hong Kong in a number of ways. First, Disney Hong Kong has put a lot of emphasis on Chinese culture and has incorporated it terms of building designs, marketing strategies and also in the food served. Therefore, Disney Shanghai will seek to emulate the Chinese Culture as much as possible in designing the theme park. Secondly, the target market in Chinese is now familiar with the Disney brands, including its famous character Mickey Mouse.

Thus, park attendance in Disney Shanghai is expected to be higher than The current 6million customers Hong Kong Disney has so far attracted. Thirdly, Shanghai Disney should strive to be innovative as much as possible in order to maintain and attract new customers. This means the fairytale experience should be achieved at all times to keep consumers interested and willing to explore beyond the norm.Question 10Fast-forward to 2020, Dubai will be the best location for the next Disney park. Besides being the largest city in the Middle East, Dubai is currently enjoying sustainable growth in all fronts, particularly the tourism industry.

High-net worth individuals are visiting the city in high droves who are investing highly in the region. The region boasts a host of cultures, who are widely knowledgeable of Walt Disney and its characters. For example, majority of Disney Paris visitors is from the Arabian Gulf and visit its theme parks for a number of days (Hamid, 2013). Dubai is also easily accessible in the shortest time from other countries such As the United States, London, Hongkong, making it a leading and suitable candidate for a Disney-themed park.

ReferencesLam, J., Ng, S (2005). Mickey’s Tale of Two Cities. China Business. Retrieved 18th November, 2011 from http://www.atimes.com/atimes/China_Business/GI29Cb02.htmlHamid, T (2013). Walt Disney Courts Middle East Market but no plans for UAE Theme Park. The National:Business. Retrieved 18th November from http://www.thenational.ae/business/industry-insights/tourism/walt-disney-courts-middle-east-market-but-no-plans-for-uae-theme-park

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Disney case study Assignment Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1666808-disney-case-study
(Disney Case Study Assignment Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/marketing/1666808-disney-case-study.
“Disney Case Study Assignment Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1666808-disney-case-study.
  • Cited: 0 times

CHECK THESE SAMPLES OF Disney case study

Applying the Principles of Country Risk: Disneylands Current Situation and Strategy in Hong Kong

Country risk is how likely any changes in the business environment will occur which leads to the reduction of the profitability of doing business in the country which can adversely affect the operating profits as well as the value of assets (John, 2009). As to whether applying the principles of country risks is an art or science, we inquire into the principles of country risks in the case of Hong Kong Disneyland (HKDLD) that includes the identification of the current situation, its strategy used and the risks involved....
6 Pages (1500 words) Case Study

Case Study: Microwave Dishes

Microwave heating has become convenient especially in this era whereby most people are on the move.... The microwave heating offers a quick method of warming food easily especially in planes and fast food outlets.... hellip; The container has to be strong and stiff in order to carry the food contents....
4 Pages (1000 words) Case Study

Shanghai Disney Expansion Project

This paper "Shanghai disney Expansion Project" investigates the question of every business owner who will at some point require developing a strategic marketing plan as this plays a pivotal role in the determination of the business' future.... oncerning how this plan could benefit disney, the company ought to take a few steps in its quest for expansion in the areas of Shanghai.... Firstly, disney has to follow the steps outlined above with the first one being aware of the behaviour of the local people....
8 Pages (2000 words) Case Study

Euro Disney - Bungling a Successful Format

Established in the year 1992, Euro disney Company was located in France just outside Paris and the total investment for the company amounted to 22billion Francs.... One year before Euro disney was set up, three other amusement parks had failed, and the failure of the parks did… bother disney Company since it was only spending 700million while the French government and other investors contributed the rest of the money (Hartley, 2011).... In addition to getting other sources of funds for investment, the company had opened another park in 1993 in Tokyo that Euro disney: Bungling a Successful Format Disneys Fundamental Flaw in Its Euro disney Development Process Established in the year 1992, Euro disney Company was located in France just outside Paris and the total investment for the company amounted to 22billion Francs....
1 Pages (250 words) Case Study

Key Elements of HR Strategy of Disney and How it is Linked With Its Corporate Strategy

This essay "Key Elements of HR Strategy of disney and How it is Linked With Its Corporate Strategy" focuses on one of the key elements of the overall HR strategy of disney that is the alignment of its HR strategy with that of the corporate strategy.... At the corporate level, disney focused on creating the great customer experience.... nbsp;… Culture and the overall heritage of Walt disney Co were the two important and core features of the company and the overall effort were made to ensure that employees are well-aware of the culture and company heritage....
6 Pages (1500 words) Case Study

Merlins Competitive Position

hellip; It is evidently clear from the discussion that as a means to understand the landscape of the sector a comprehensive study conducted by Liliestol was accessed rather than Merlin's annual reports as it provided an unbiased external analysis of the industry unfettered by potential management perspectives.... The author of the paper will begin with the statement that Merlin Entertainment is situated in the arts, entertainment and recreation sector whose main competitors represent disney Parks and Resorts, OCT Parks China, Comcast's Universal Studios, SeaWorld Entertainment, Six Flags, and Cedar Fall....
7 Pages (1750 words) Case Study

The French Style of Management Euro Disneyland

… The paper "The French Style of Management Euro Disneyland" is a wonderful example of a case study on management.... nbsp; The paper "The French Style of Management Euro Disneyland" is a wonderful example of a case study on management.... For this purpose the case study of Euro Disneyland from Luthans & Doh.... nbsp;The Walt disney Company opened its fourth theme park Euro Disneyland in 1992 at Paris, in France.... Executive Summary The Walt disney Company opened its fourth theme park Euro Disneyland in 1992 at Paris, in France....
10 Pages (2500 words) Case Study

The Collective Dynamics of Smoking in a Large Social Network

This case study "The Collective Dynamics of Smoking in a Large Social Network" presents Wallace's psychological signs.... This paper intends to present a case study evaluating and analyzing the psychological status of Wallace gorge aged 40 years old.... hellip; An individual's health is quite fundamental as it directly translates to a quality life....
11 Pages (2750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us