Essays on Marketing Objectives - McDonalds Case Study

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The paper "Marketing Objectives - McDonald’ s" is a perfect example of a marketing case study. McDonald’ s is one of the largest food chains and been continuously taking measures to improve its brand image. The presence of the chain worldwide and its adaptability to changing culture and innovation has allowed McDonald’ s to develop its brand and provide quality food and service to the people. The report looks into the strategic analysis where the performance of McDonald's has been looked into. This goes well with the vision objective where McDonald's wants to be one of the most sought brands.

Their mission statement is helping them to achieve it. The report then looks into the positioning and SWOT which helps to identify the short and long-term objectives. The short term objectives highlight the importance of being laid on health issues and the long term objective looks into improving the brand image. The report then looks into the risk management issues and the manner McDonald’ s will be able to check it. Thus on the whole the report highlights that McDonald’ s has been striving to improve its image and ensure innovation to satisfy the customers. Introduction McDonald’ s has been in existence for a long time and their sheer quality and service has made them grow and become one of the most renowned fast-food chains in the world.

McDonald’ s has its branches all over the world and with adaptability, to the conditions and culture of a different country, the brand has molded itself which has helped it to grow its presence and satisfy human wants. Purpose of the report To analyze the strategic analysis of McDonald’ s and looking into their vision, mission, positioning and SWOT analysis To identify both the short and long term objective of McDonald’ s To conduct a risk management analysis which looks into the product, marketing and contingencies Strategic Analysis McDonald’ s is one of the largest food chains and has its presence in over 120 countries with 12,000 branches.

McDonald’ s has been successful due to consistency in service and innovation in product. (Vijayrani, 2007)


1. References

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Dylan W, (2007), “Even McDonald’s has a market positioning”, retrieved on November 1, 2010 from

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McDonald’s Website, (2010), “McDonald’s Website”, retrieved on November 1, 2010 from

Narula A, (2007), “McDonald’s positioning what do you think”, customer & management consultancy services

Vijayrani N, (2007), “McDonald’s business analysis”, ezine articles, retrieved on November 1, 2010 from

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