Essays on The US Hotel Industry in Early 2005 Case Study

Tags: US History
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The paper "The US Hotel Industry in Early 2005" is a good example of a marketing case study.   The United States hotel industry is reported to have been worth $113.7 billion by 2005. At the same time, there were more than 4.4 million hotel rooms available for clients, this means that the industry depended so much on the availability of consumers for leisure and disposal income. (Chatfield & Dalbor, 2004) The hotel industry in the United States at the same time would not make it if it was not associated with a certain brand.

However, one-third of the industry was mostly owned by independent proprietors. There was also the emergence of popular international hotels that included Marriot hotel international, Best western international, Starwood Hotels and Resorts Worldwide, Hilton Hotels Corporation, Carlson Hospitality Worldwide and La Quinta. The United States hotel is was also asymmetrical in the sense that there was no situation where a company controlled the majority of rooms. (Sorger, 2013) The US hotel industry recovered in early 2005 with an 11.4 percent increase in profits from 2003 and 2004 according to the trends in the hotel industry that was.

The case of improved profitability also followed after the three-year recession which saw the profits in the industry falling to up to 36.2 percent during the year 2001 through 2003. However the news of profits increase started coming in the industry as they did back in 1996, hotels in the US started becoming more profitable than in the year 2005 there was a realisation of bigger profit margins. (Schmidgall, Hayes, & Ninemeier, 2002) This means that the hotel industry experience recognisable financial recovery, especially with the introduction of varied services that include lodging, the profit growth in the hotel industry, thus increased from 14 percent to 16 percent in 2005.

This means that the United States hotel industry at the time was doing well and had even gotten itself expanding to new countries where the United States hospitality would be practised. (Pizam, 2010) Current competitive positioning for Astor lodges & Suites, Inc. The competitive position for an Astor Lodges and suite Inc. will look at the location of the hotel in relation to its competitors in the mind of customers.

Here we look at a special feature or attributes of the hotel. For Astor lodges & Suites, Inc. the competitive position will be based on their convenience to travellers, lodging services and food. In this sense, Astor Lodges & Suites has positioned itself as a high-end luxury segment. This makes the consumers feel the taste or royalty from a middle-class hotel. The group has also spread its services in particular geographical areas of the united states. Astor Lodges & Suites, Inc. provides several options for travellers as well as local and international tourists with a customised guest house and suites which are given at very competitive prices.

The rooms also provide different preferences for visitors that include a double bed, single bed, cable television, well-lit desk, free calls, coffee maker, hairdryer, iron and ironing board. The company also offer bed and breakfast, vending machines, self-service laundry, outdoor swimming among other facilities. This makes the hotel be well placed competitively. (Hayes & Miller, 2012)

References

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Chatfield, R.E. & Dalbor, M.C., 2004. Hospitality Financial Managment. Prentice Hall.

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Hayes, D.K. & Miller, A., 2012. Revenue Management for the Hospitality Industry. Wiley; 1 edition.

Kerin, P.R.A., 2010. Astor Lodges & Suite's Inc. In Kerin, P.R.A. Intergated Marketing Communication Strategy and Management. Routledge. pp.338-50.

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Palmer, A., 2013. Introduction to Marketing: Theory and Practice. Oxford University Press, USA; 3 edition.

Pizam, A., 2010. International Encyclopedia of Hospitality Management. taylor & francis; 2 edition.

Rafique, M., 2012. Factors Affecting Dividend Payout: (Evidence from Listed Non-Financial Firms of Karachi Stock Exchange). LAP LAMBERT Academic Publishing.

Schmidgall, R.S., Hayes, D.K. & Ninemeier, J.D., 2002. Restaurant Financial Basics. Wiley; 1 edition.

Silva, L.C.d., Goergen, M. & Renneboog, L., 2004. Dividend Policy and Corporate Governance. Oxford University Press, USA.

Sorger, S., 2013. Marketing Analytics: Strategic Models and Metrics. CreateSpace Independent Publishing Platform; 1 edition.

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