Essays on A Tourist Itinerary Made by Rosevine Travel Agency for Two Australian Couples Case Study

Download full paperFile format: .doc, available for editing

The paper 'A Tourist Itinerary Made by Rosevine Travel Agency for Two Australian Couples " is a good example of a tourism case study. The tourism industry is one of the subsectors that contribute to a large portion of most countries’ GDP. The tourism sector mostly involves the provision of services that must be tailored to the needs of each individual traveller (Choi, Murray & Kwan 2011). Providers in this subsector of the economy must have a deep understanding of the needs of the travellers who are under their care. It’ s a marketer’ s duty to ensure that his clients have the most enjoyable time during a visit to any destination which he plans for them.

Every aspect of the trip must be carefully planned to meet the customer’ s satisfaction. Rosevine Travel Agency has acquired two new couples as clients. Both couples plan to take a vacation to Venice but have different desires for their holiday and their budget is not the same. Couple A is newlywed and is categorized in the young optimist segment of the Agency’ s market segment. Young optimist on holiday wants to see as many sites as they can and experience everything a destination has to offer.

The second couple is more elderly and is classified in the visible achievement segment thus who need and can afford high-quality services during their vacation in Venice. Thus Rosevine must come up with two different itineraries that will give their clients maximum satisfaction on their trip to Venice. 1.1 Reason for travelling to Venice Venice is one of the most beautiful cities on the planet as it has world-renowned architecture and artwork dating back many centuries ago.

Built on a group of 118 islands and numerous canals Venice is like a city floating in the Lagoon (Newman 2009). It is listed as one of the world’ s heritage sites due to its numerous cultural assets. This beautiful setting provides a couple of A with a romantic destination where they can see many beautiful sites as they share their love. For a couple, B Venice’ s richness in history and artwork interests their search for knowledge and understanding of the world.

Reference

List

Benelux Cars 2012, Prestige Cars Venice, viewed 27 July 2012, http://www.beneluxcar.com/en/luxury-car-hire-venice-340.htm.

Chang, S 2011, 'The Influence of Novelty-Seeking and Risk-Perception Behavior on Holiday Decisions and Food Preferences', International Journal Of Hospitality & Tourism Administration, vol.12, no.4, pp.305-329, (online Academic Search Complete EBSCOhost).

Chen, J, Yu-Chih, H, & Jen-Son, C 2009, 'Vacation Lifestyle and Travel Behaviours, Journal Of Travel & Tourism Marketing, vol.26, no.5, pp.494-506, (online Academic Search Complete EBSCOhost).

Choi, H, Murray, I, & Kwan, K 2011, ‘Activity-Based Segmentation of Canadian Domestic Pleasure Travelers to New Brunswick’. International Journal Of Hospitality & Tourism Administration, vol.12, no.3, pp.202-224, (online Academic Search Complete EBSCOhost).

Dwyer, LP, & Rao,P 2000, ‘The price competitiveness of travel and tourism: a comparison of 19 destinations’, Tourism Management, vol.21, pp.9-22, (online ScienceDirect EBSCOhost).

Europeupclose 2012, San Clemente Palace Hotel & Resort, viewed 27 July 2012, http://hotels.europeupclose.com/SearchedHotel.aspx?destination=city:Venice&hotelID=1074097&checkin=2012-09-04&checkout=2012-09-05&Rooms=1&adults_1=2&languageCode=EN¤cyCode=EUR.

Foedermayr, EK & Diamantopoulos. A 2008, ‘Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research’, Journal of Strategic Marketing, vol.16, no.3, pp.223-265, (online ScienceDirect EBSCOhost).

Goitaly 2012, Venice Transportation, viewed 27 July 2012, http://goitaly.about.com/od/transportation/Venice_Transportation.htm.

Kavaratzis, M & Ashworth, G 2008, ‘Place Marketing: How Did we Get Here and Where Are we Going?’, Journal of Place Management and Development, vol.1, no.2 pp.150–167, (online Emerald).

Laesser, C & Crouch, G 2006, ‘Segmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia’, Journal of Travel Research, vol.44. pp.397-406, (online Academic Search Complete EBSCOhost).

Lee, S, H, & Sparks, B 2007, Cultural influences on travel lifestyle: A comparison of Korean Australians and Koreans in Korea, Tourism Management, vol.28, pp.505-518, (online ScienceDirect EBSCOhost).

Mehmetoglu, M, Hines, K, Graumann, C & Greibrokk 2010, ‘The relationship between personal values and tourism behaviour: a segmentation approach’, Journal of Vacation Marketing, vol.16, no.17, (online Business Source Complete EBSCOhost).

Newman, C 2009, ‘Vanishing Venice’ National Geographic, vol.216, no.2, pp.88-113, (online MasterFILE Premier EBSCOhost).

Ozdemir, B, Aksu, A, Ehtiyar, A Çizel, B, Çizel, RB & İçigen, ET 2012, ‘Relationships Among Tourist Profile, Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey’, pp.506-554, (online CAB Abstracts EBSCOhost).

Prebensen, N, Skallerud, K, & Chen, J 2010, 'Tourist Motivation with Sun and Sand Destinations: Satisfaction and the Wom-Effect', Journal Of Travel & Tourism Marketing, vol.27, no.8, pp.858-873, (online Academic Search Complete EBSCOhost).

Reidsitaly 2012, Taking a gondola ride in Venice, viewed 27 July 2012, http://www.reidsitaly.com/destinations/veneto/venice/sights/gondola_ride.html.

Spiteri, JM & Dion, PA 2004, ‘Customer Value, Overall Satisfaction, End-User Loyalty, and Market Performance in Detail Intensive Industries’, Industrial MarketingManagement, vol.33, no.8, pp.675–87, (online ScienceDirect EBSCOhost).

TripAdvisor 2012, Things to do in Pisa, viewed 27 July 2012, http://www.tripadvisor.com/Attractions-g187899-Activities Pisa_Province_of_Pisa_Tuscany.html.

TripAdvisor 2012, Things to do in Padua, viewed 27 July 2012, http://www.tripadvisor.com/Attractions-g187867-Activities-Padua_Province_of_Padua_Veneto.html.

TripAdvisor 2012, Things to do in Trieste , viewed 27 July 2012, http://www.tripadvisor.com/Attractions-g187813-Activities-Trieste_Province_of_Trieste_Friuli_Venezia_Giulia.html.

TripAdvisor 2012, Things to do in Verona, viewed 27 July 2012, http://www.lonelyplanet.com/italy/the-veneto/verona/things-to-do.

Tripadvisor 2012, Things to do in Venice, viewed 27 July 2012, http://www.tripadvisor.com/Attractions-g187870-Activities-Venice_Veneto.html.

Tripadvisor 2012, Venice Restaurants, viewed 27 July 2012, http://www.tripadvisor.com/Restaurants-g187870-Venice_Veneto.html.

Tripadvisor 2012, Venice: Taxis & Rental Cars, viewed 27 July 2012,

http://www.tripadvisor.co.uk/Travel-g187870-s304/Venice:Italy:Taxis.And.Rental.Cars.html.

Uzama, A, Yokoso 2012, ‘Japan: Classifying Foreign Tourists to Japan for Market Segmentation. Journal Of Hospitality Marketing & Management’, vol.21, no.2, pp.132-154, (online CAB Abstracts EBSCOhost).

Viator 2012, Murano, Burano and Torcello Half-Day Sightseeing Tour, viewed 27 July 2012, http://www.viator.com/tours/Venice/Murano-Burano-and-Torcello-Half-Day-Sightseeing-Tour/d522-2495ABTOUR2.

Virtual Tourist 2012, Mestre Things to Do, viewed 27 July 2012, http://www.virtualtourist.com/travel/Europe/Italy/Veneto/Mestre-148323/Things_To_Do-Mestre-TG-C-1.html.

Virtual tourists 2012, Piazza San Marco, Venice, viewed 27 July 2012 http://www.virtualtourist.com/travel/Europe/Italy/Veneto/Venice-140867/Things_To_Do-Venice-Piazza_San_Marco-BR-1.html.

Goyal, A 2008, 'Managing perceived risk for credit card purchase through supplementary services', Journal Of Financial Services Marketing, vol.12, no.4, pp.331-345, (online Business Source Complete EBSCOhost).

Yeung, S, & Leung, C 2007, 'Perception and attitude of Hong Kong hotel guest-contact employees towards tourists from Mainland China', International Journal Of Tourism Research, vol.9, no.6, pp.395-407, (online PsycINFO EBSCOhost).

Jee Hye, L, & Johye, H n.d., 'Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants', International Journal Of Hospitality Management, vol.30, pp.658-669, ( online ScienceDirect EBSCOhost).

Download full paperFile format: .doc, available for editing
Contact Us