Essays on Analysis of Planned and Emergent Approaches to Strategy Coursework

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The paper "Analysis of Planned and Emergent Approaches to Strategy " is a good example of marketing coursework.   Strategic business planning helps to improve the performance of an organization. This is because strategic planning helps to set long term goals which will help to improve the satisfaction of the customers. For any organization to achieve a competitive advantage, an organization should be able to improve its strategies planning approaches. Effective strategic planning helps to ensure there is an effective utilization of resources (Thompson 2005). It is therefore important to effectively plan for the long term policies of the organization.

There are various approaches to strategic planning. This essay will discuss the various approaches to the strategy which are planned approach and emergent approach and how effective they are in improving the performance of an organization. Planned approach This is the first approach to strategy. Scenario planning is the approach to a strategy whereby an organization sets long terms goals which are flexible. It is the process of identifying the change in the global business and design strategies which help to improve the performance of the organization by setting various strategies.

In addition, scenario planning is the process of ensuring that an organization engages in learning which is called institutional learning (De Geus 1988). Planning and organization will be able to design strategies which will enable the organization to adapt to the changes in the business environment. There are various scenarios which enable the management of an organization to approach strategy effectively to improve the performance of the organization. The scenarios indicate some signal which helps in long term planning. When these scenarios happen, the management of the organization has top set strategies which will help to manage the scenarios (De Geus 1988).

The scenarios indicate that the organization has to develop other methods of management to manage these scenarios. In the first place, the management can react to institutional learning by setting various questions which do not have any discussions. For instance, the management can ask themselves if they can implement institutional learning or not. The answer should be yes or no to implement institutional learning. On the other hand, when the management has the ability to learn faster than the competitors will help to create a competitive advantage.

The management of the organization should be able to learn the environment and learn faster how to formulate strategies which will help to adapt the changes in the environment with the strategies of the organization (De Geus 1988). This helps to improve customer satisfaction hence will help to attract and retain more customers leading to competitive advantage. Institutional learning can be communicated by teaching. Teaching helps to improve how knowledge is imparted to the employees. This is because when an individual is taught on the new techniques, it will be a long term impact on the employees of the organization.

From the research which has been conducted, about 40% of the information which is taught, only about 25% which is received effectively (Thomas et al 2004). In this effective, teaching becomes ineffective as a way of instituting organizational learning. Moreover, institutional learning can be implemented by playing games. In order to accelerate learning in the organization, the organization should be able to change the rules which influence the ways managers behave.

The managers should be controlled in the ways they perform their duties (Thomas et al 2004). The managers should be controlled by rules which govern the managers. In this effect, the managers should learn how to institute change and promote organizational learning so that the organization could improve.


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De Geus, A. P 1988, Planning as learning, Harvard business review, Vol. 66, No. 2, pp. 70-74.

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Thompson, J 2005, Strategic Management Awareness and Change. London: Thompson Learning.

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