The paper "Strategic Position Indicating in Marketing" is a wonderful example of an assignment on category. 1. Different people have identified different definitions for marketing which are as: Marketing is a culmination of different activities that aim towards creating value, ensuring proper communication, proper delivery and creating value for customers, society, employees and other related within the organization. Marketing is both a science and art which looks towards finding out ways through which customers can be satisfied through the different offerings so that the business is able to make profits and sustain its business. Marketing is a continuous process which is aimed at building long term relationship with the customers by ensuring communication both ways so that customers can be satisfied and ways developed through which the business will be able to make profits for a longer period of time. 2.
The 5 different needs of the family are food, water, clothes, shoes, and vehicle. The wants here help to identify the different things which different individual members require every day. It can also be seen that each member has different wants and requirements based on the things which the person wants to achieve in the short.
This is largely dependent on the different underlying reasons and things that the person wants or has the desire to have immediately and has an effect on the overall decisions that are taken. 3. The two consumer products that help the user in their daily lives are a coffee maker and laptop (Martin, 2012). Both the product has been successful as it helps to meet the different requirements of the consumer better. The coffee maker has helped consumers because of the ease with which coffee can be made by anyone which has ensured that people who are single can even use it.
The pricing has been done in such a manner that it suits every pocket. The fact that it ensures uniformity in quality and provides the consumer with a pleasant experience has ensured that more and more people look towards the same. Similarly, the laptop has helped consumers because of the ease with which business can be done easily at home. The pricing has been done in such a manner that it suits every pocket as different laptops with different features are available.
The fact that it ensures uniformity in quality and provides the consumer with a pleasant experience has ensured that more and more people look towards the same. Week 2 Woolworth's limited faces direct competition from different players looking to follow the same business model like Wesfarmers and Francine. The indirect competition comes from the unorganized sector like the local kiranas and online stores which looks towards providing the same services and looks towards sending the products directly to the customers at their house.