The paper "The Rise of Right-Time Marketing" is a great example of a Marketing Assignment. A strategic marketing plan is a process of formulating the long term objectives that should be achieved by an organization through effective marketing strategies. This is because the success of any organization is associated with the ability of the organization to create awareness of its products and services and also ensuring that the needs of the customers are considered while formulating the marketing plan (Armstrong & Kotler 2006). This paper will discuss in details the strategic marketing plan in relation to UNE Life. The strategic plan of any organization includes the mission and vision objectives.
The mission statement of UNE Life is to ensure that the service role has been strengthened by ensuring that there are sporting partnerships that help to improve the healthy lifestyles. The mission statement helps to explain the existence of the organization so that the stakeholders can be able to understand the steps they can take to achieve the mission statement of the organisation (UNE life 2015). The relevance of the mission statement is to ensure that the stakeholders’ needs are incorporated into the strategic marketing plan so that it can be successful.
This mission statement is relevant to UNE Life because it helps to explain the aim of UNE Life to the stakeholders and this helps to strengthen the working relationships. From this mission statement, the objectives of UNE Life include improving the sporting activities and making the University life to be easy and enjoyable by the students. In addition, UNE Life aims to provide healthy lifestyle opportunities to the students and other stakeholders (UNE life 2015).
These objectives are relevant to UNE Life because they help to ensure that the stakeholders especially the students understand the aim of UNE Life and they will love to joint eh University. As a result, the stakeholders should be able to understand that the university provides services that meet their needs. This will help to improve the achievement of the goals and objectives of the students and they will enjoy being at the University. In addition, there are various corporate-level strategies that can be adopted while making a strategic marketing plan.
The highest level of the corporate strategy is the corporate strategies. These are the strategies which are made at the top of the organisation (Assael et al 1995). The corporate strategy is to identify the business opportunity where UNE Life can compete. It is concerned with reaching out the goals and objectives, developing business opportunities that can help to create competitive advantage and also managing the business interrelationships as well as the business practices. In this context, the business aims to ensure that there is value for the business and the business can achieve competitive advantage by meeting the needs and expectations of the customers.
The corporate-level strategy is relevant in strategic marketing plan by ensuring that the best business opportunities have been identified that can help to improve the competitive advantage of the business (Assael et al 1995). The corporate strategy also provides clear direction where the organisation should go hence promote teamwork.
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