The paper "A Brand Development of Lee Peck Group Advertising Company" is a good example of a case study on marketing. Brand development determines the long term success of any organization as it helps the organization to have a pool of loyal customers. This helps organizations to gain maximum efficiency as even in difficult times the organization is able to reduce the shocks. Lee Peck Group Advertising Company has worked in this direction and has improved its brand image by consistent performance on the standards which has been predetermined by them.
This has helped them to work on the objectives which have been determined by them and has ensured that the resources are used in the correct direction. This report presents the different segment of the society which Lee Peck Group Advertising Company is aiming at. It also highlights the different objectives which the management looks towards achieving and presents the different process which will help them to achieve those. Along with with it a plan to measure the performance has been developed so that deviations are notified and the management is able to take corrective steps quickly.
This will help Lee Peck Group Advertising Company to improve their performance and will provide with an opportunity where they can consolidate their brand name. Background Information Lee Peck Group Advertising Company is an advertising and promotional company based in the UK that started its operations in 2008. Since its inception, the company has gradually progressed and improved its brand positioning by developing policies and strategies through which they will be able to attract the correct section of the society and also ensure that the correct targeted customers are attracted.
In addition to it, this has helped to develop the required objectives through which the business has been able to gain momentum and will help to achieve the business objectives in a better manner. Target Market The increase in the number of customers using advertising and promotional campaign can be seen from the fact that all organization to increase their customer base has started to indulge in some sort of planning concerning their target market. Targeting the correct section of the society has a positive influence on the manner in which decisions are taken and helps to understand the market better (Ryan & Schmit, 2003). Lee Peck Group Advertising Company has looked towards targeting people of all age groups who look towards using some form of advertising to promote their products and services.
The company has designed various packages which are addressed towards various groups so that innovativeness will help to attract more customers and will act as a point through which customer satisfaction enhances (Mehrabian and Susan, 2007). A more strategic lookout will suggest that Lee Peck Group Advertising Company aims to attract a company that focuses on e-commerce along with companies that don’ t focus on e-commerce.