Business report on the benefits, design and acquisition of information systems for Golden Fleece HotelIntroductionGolden Fleece Hotel is a resort hotel located in South Yorkshire with 100 rooms. Its serves business people and pleasure travelers who are in need of more personalized hotel experience. The hotel is need of information systems to help upgrade its operations and management in order to improve room occupancy rates. This report provides problem analysis of Golden Fleece hotel providing recommendation for the required features in the system that the firm may be in need of.
The report further provides benefits and limitations associated with implementation of information system and internet. The report in addition proposes an information system solution for Golden Fleece Hotel and how the firm can acquire, develop and implement. Problem analysisThis entails requirements of a firm. Requirements definition involves a careful assessment of the needs that a system is to fulfil (Hallows, 2005). Thus, problem analysis ought to say why a system is needed based on current and foreseen conditions, which may be internal operations or external market (Beynon-Davies, 2002). Furthermore, problem analysis must say what system features will serve and satisfy this context and must say how the system is to be constructed.
The drop in room occupancy rates at Golden Fleece are attributed to change in promotional campaigns, which initially gave favourable rates to travelers, affiliated with certain organizations. In spite this; the owner was not convinced that the promotions had been very successful since no formal data were maintained. Thus, the new system should be able to provide and maintain such data that can be used to track customers of the firm. The struggling economy and increased organizational use of technology was also seen as a reason behind the drop in room occupancy.
Thus, the firm needs a system, which can help it focus more on pleasure travelers rather than business travelers. It is also noted that Golden Fleece’s use of information technology was insufficient. As a result, handling of reservation at the resort is done using a paper system, which is often characterized with many errors (Hallows, 2005). Thus, the new system ought to help the firm automate reservations by employment of electronic system that is less prone to errors in terms of bookings.
Other areas of the hotel, which had problems, include operations, guest services and hotel staff (Beynon-Davies, 2002). From the case, it is clear that most operations were manual and time consuming. Most reservation involve the potential customer calling the reservation department, then manual preparation or searching for client card and manual checking for availability of a room on the said day and entering the customer’s name into the reservation binder and completion or updating of the client card (Ward and Peppard, 2002).
The customer’s address and place of employment are verified and finally a confirmation number is given to the customer. The new system should allow automation of this process to allow the customer to book online and those calling to use shortest time possible to get a reservation. This will serve to cut the number of staff at the firm and hence reduce the cost of operation.