Essays on UK Based Mildmay Inn Pub Assignment

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The paper "UK Based Mildmay Inn Pub" is a perfect example of a finance and accounting assignment. Currently, the pub is offering a wide range of services to its clients this includes, free parking space, guest beers and real Ales, Room for events such as weddings, funeral reception and birthday parties, big-screen TV sets for kids cartoons and sports, bed and breakfast accommodation among other services. The pub is well-rated in this region due to its high-quality services. However, the pub has been facing stiff competition from the pubs that surround to a thing that calls for immediate measures to counter the prevailing competition arising from its direct competitors who have turned into gastro pubs thus attracting guest from the entire globe.

As a marketing advisor, I would propose that we also change midways, colours into gastro so as to have a wider customer base, compete effectively and increase profitability. The pub targets the family market since it has the necessary accommodation services for them i. e. adults plus young children. To force competition in a better way the pub will target the tourist market so as to target visitors from foreign countries who came to this region during the high season. Products and services at Mildmay colours should be of a much higher and better quality ahead of those of its main competitors, the restaurant should offer high-quality food with a provision of various delicacies from every corner of the world so as to acquire a wider customer base.

The bar should stock a variety of drinks to ensure that whenever a customer comes the bar will always have something for him/her, the bar should offer high-quality accommodation services to ensure comfort and satisfaction to its visitors, to allow room for business expansion the bar should set up a bigger building with spacious rooms for private factions, wide parking gone.

The bar should develop a brand name that has a root of origin and that which is short and easily pronounced in other languages with global acceptance. Its trade name logo should be designed in a way that it can be easily interpreted by the visitors so as to record a higher impact in attention catching.

(Frank, 1998)

Reference

Craig, W. (2000): Practical Marketing in Canada, Toronto, Burns ltd.

Frank, A. (1999): Value pricing for the design firm, New York, Wiley – Interscience

Frank, V. (1998): Concurrent Marketing, Boston, Harvard business school press

Schultz, A. (2000): Sales promotion Essentials< New York, McGraw-Hill

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