The paper "Wal-Mart Stores Inc Analysis" is a perfect example of a business case study. Over the years, competition has increased greatly in world markets due to the rise in globalization and advancement in technology (Mathews 2006, p. 6). In the situation, Wal-Mart has found itself scrambling for markets with established and new companies. Gary & Christian (2009, p. 574) contends that the Provision of similar products in many instances has forced Wal-Mart to lower its prices in order to counter and sustain competition. Even though the company has lowered its prices and used other forms of strategies, it has never been enough (Fishman 2006).
Recently, it has faced multiple challenges making it unable to reach its potential. Therefore, this report is prepared to describe and analyze key international business challenges Wal-Mart Stores, Inc. is facing. Some of the challenges that will be discussed include economic slow down in Mexico, change in consumer behavior, particularly in China, employee protest and increasing competition. 2.0 Company Background Wal-Mart Stores Inc. is a global retail corporation which runs chains of discount warehouse and stores. According to Wal-Mart (2014), the corporation was established in Bentonville, US in 1962 by Sam Walton, but incorporated in 1969.
Barstow (2012) posits that the company has since grown and now has more than 10,000 stores within 28 countries. These stores run under a total of 55 dissimilar banners. For instance, in the UK it operates as Asda while in Japan as Seiyu. Wal-Mart became very successful in the late 1980s and early 1990s (Nelson 2009). In these years, it was profitable compared to its competitors such as Sears and Kmart and dominated the Bible Belt based on sales and revenue (Barstow 2012).
The company operated through its chains in its products such as cash and carry or warehouse club, apparel or footwear, discount stores, supermarket or hypermarket or superstore, food and drugs, retail grocery and other eCommerce businesses.
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