Essays on Wal-Mart Stores Inc Analysis Case Study

Download full paperFile format: .doc, available for editing

The paper "Wal-Mart Stores Inc Analysis" is a perfect example of a business case study. Over the years, competition has increased greatly in world markets due to the rise in globalization and advancement in technology (Mathews 2006, p. 6). In the situation, Wal-Mart has found itself scrambling for markets with established and new companies. Gary & Christian (2009, p. 574) contends that the Provision of similar products in many instances has forced Wal-Mart to lower its prices in order to counter and sustain competition. Even though the company has lowered its prices and used other forms of strategies, it has never been enough (Fishman 2006).

Recently, it has faced multiple challenges making it unable to reach its potential. Therefore, this report is prepared to describe and analyze key international business challenges Wal-Mart Stores, Inc. is facing. Some of the challenges that will be discussed include economic slow down in Mexico, change in consumer behavior, particularly in China, employee protest and increasing competition. 2.0 Company Background Wal-Mart Stores Inc. is a global retail corporation which runs chains of discount warehouse and stores. According to Wal-Mart (2014), the corporation was established in Bentonville, US in 1962 by Sam Walton, but incorporated in 1969.

Barstow (2012) posits that the company has since grown and now has more than 10,000 stores within 28 countries. These stores run under a total of 55 dissimilar banners. For instance, in the UK it operates as Asda while in Japan as Seiyu. Wal-Mart became very successful in the late 1980s and early 1990s (Nelson 2009). In these years, it was profitable compared to its competitors such as Sears and Kmart and dominated the Bible Belt based on sales and revenue (Barstow 2012).

The company operated through its chains in its products such as cash and carry or warehouse club, apparel or footwear, discount stores, supermarket or hypermarket or superstore, food and drugs, retail grocery and other eCommerce businesses.

References

Abrahamson, E 2004, Change without pain: How managers can overcome initiative overload,

organizational chaos, and employee burnout Boston, Harvard Business School Press.

Alana, S 2013, Fully staffed NLRB investigates complaints against Wal-Mart, latimes.com

Barstow, D 2012, Wal-Mart Abroad, The New York Times.

Cuervo-Cazurra A 2007, Sequence of value-added activities in the multinationalization of

developing country firms, Journal of International Management Vol.13, No.3, pp. 258-277.

Fran, D 2010, Head of Walmart tells WFU audience of plans for growth over next 20 years,

Winston-Salem Journal.

Fishman, C 2006, The Wal-Mart Effect: How the World's Most Powerful Company Really

Works—and How It's Transforming the American Economy, New York, The Penguin Press.

Gary, G & Christian, C 2009, The Impacts of Wal-Mart: The Rise and Consequences of the

World’s Dominant Retailer, Annual Review of Sociology Vol.35, pp. 573–591.

Hill, C 2013, International Business, 9th edition, McGraw-Hill.

Kiechel, W 2010, The Lords of Strategy, Harvard Business Press.

Lessard, D., Lucea, R & Vives, L 2012, Building your company’s capabilities through global

expansion, MIT Sloan Management Review, Winter, pp. 1-7.

Luo Y & Tung R 2007, International expansion of emerging market enterprises: A springboard

perspective, Journal of International Business Studies, Vol. 38, No.4, pp. 481-498.

Mathews, J 2006, Dragon multinationals: New players in 21st century globalization, Asia-Pacific

Journal of Management, Vol.23, No.1, pp.5-27.

Matusitz, J 2011, Disney’s successful adaptation in Hong Kong: A globalization perspective,

Asia Pacific Journal of Management, Vol.28, pp.667-681.

Nelson, L 2009, The Retail Revolution: How Wal-Mart Created a Brave New World of

Business, New York, Metropolitan Books.

Norman, A 2004, The Case Against Wal-Mar, Raphel Marketing.

Paul, I, Qingyuan, Y, L & Hayagreeva, R 2010, Trouble in Store: Probes, Protests,

and Store Openings by Wal‐Mart, 1998–2007, American Journal of Sociology, Vol.116,

No.1, pp.53–92.

Porter, M. E 2008, The five competitive forces that shape strategy, Harvard Business Review,

pp. 78-93.

Teo, T. S. H. & Yu, Y 2005, online buying behavior: A transaction cost economics perspective,

The International Journal of Management Science, Vol.33, pp.451-465.

Treffis, T 2014, Challenges Wal-Mart Faces In Mexico and China, Forbes.

Wal-Mart 2014, Wal-Mart Official Website, Viewed on 11th November 2014,

http://www.walmart.com/

Weigelt, C 2013, Leveraging supplier capabilities: the role of locus of capability deployment,

Strategic Management Journal, vol. 34, pp. 1-21.

Download full paperFile format: .doc, available for editing
Contact Us