The paper "Death in Technological Context - Audio Cassette " is a great example of marketing coursework. Technology has indeed been evolving over the years following a path similar to that of evolution. According to Arthur (2011), all technologies descended from the earlier ones with those performing better and quite efficiently being selected for future use. Arthur (2011) however argues that the variation and the selection model cannot be used to explain the radical technological novelty currently being witnessed in the contemporary world. The unrelenting parade of advanced new technologies has been unfolding on various fronts. Nearly every advancement is viewed as a significant breakthrough with the list of the next-big-thing growing even longer.
While not every new emerging technology seems to transform the business and the social landscape, Bughni (2013) argues that some have actually been noted as having the potential to alter the value of the previous technology, rearranging value pools, altering how individuals live or work and the status quo. One of the technologies that fell out of favour owing to new technological advancements in the audio cassette.
This particular paper, therefore, intends to discuss the development and “ death” of the audio cassette in the social and technological contexts. Description The audio cassette, also commonly referred to as the compact cassette or simply a tape was a very significant technology in most part of the late twentieth century, where it became part of the two major formats for the pre-recorded music (alongside Long Play record and eventually the Compact Disk). It is essentially a plastic casing that contains a spooled magnetic tape between some two reels, and which is used as a recording format for audio recording as well as playback (vintagecassettes. com, 2012).
The audio cassette often runs at a speed of about 4.76 cm per second whereby an exposed part of the magnetic tape gets in contact with the player’ s tape head, as a result, interpreting the tape’ s analogue signal to the actual information. The audio cassettes served a number of roles including portable audio, as highlighted by Cianci (2012). Apart from being used as an audio medium, the audio cassette became quite essential in various applications, and since a single tape had the capacity to be re-recorded several times, it later became the choice medium used by the early telephone-answering machines.
Audio cassettes that could run on continuous loops were also under production hence making them quite ideal for a range of commercial applications including playing music over retail store speakers. In some cases, the early makers of desktop computers including Apple and the popular Hewlett Packard used audio cassettes to store data, whereby they provided computers equipped with built-in tape drives. Development History According to vintagecassettes. com (2012), Oberlin Smith (who was a mechanical engineer by profession) conceived the idea of employing magnetic technology in an audio recording in the year 1888.
This initial invention, however, proved unsuccessful. It was not until a mechanic called Valdemar Poulsen came up with the principle of magnetic recording and developed a magnetic wire that confirmed the viability of the idea. The idea of working with a polymer tape instead of the wire was later developed in 1928 by Fritz Pfleumer. After the expiry of Poulsen’ s patent in the year 1918, Germany worked more on improving the magnetic recording.
During the year 1920-1945 various machines employing the use of wires and the steel tapes were developed, especially in the United Kingdom, Germany and Japan.
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