The paper "Apple Policies Justification and Employees Empowerment Program" is a great example of a Marketing Case Study. Corporate social management (CSR) has been a major organizational strategic management practice adopted in the recent past. Industrial reviews on consumer base reputations, establish that organizations applying these strategies achieve increased consumer base influence and control. As such, organizations serving the highly competitive global market have resulted in the application of this strategy. This report reviews the Apple Inc. The company, a multinational and global leader in the electronic industry, application of CSR practices. 2.0 Apple CSR Policies Justification The Apple Company under the leadership of its founder Steve Jobs as well as the incumbent C. E.O Tim Cock has increasingly engaged in corporate social responsibility programs.
In this regard, the organization has actively participated in corporate social programs aimed at benefiting society as well as boasting the corporations’ image in the market. As already outlined, CSR is a new form of strategic management through which corporate organizations are developing, retaining and guarding sustainable competitive edges. Therefore, Apple Company, in line with the global market demands resulted in the use of CSR as not only a production efficiency program but also a public relations (PR) and marketing strategy.
Apple integration of CSR practices in its strategic management plans was informed by a growing public dissatisfaction in its operations. A decade ago, the organization faced a major public and media criticism campaign on its use of conflict minerals in the production process. Conflict minerals, as Eichstaedt (2011, p. 13) describes them, are minerals whose acquisition is based on conflicts and the eventual denial of human rights to the involved parties in the supply chain.
Conflict minerals emanate mainly from Africa where the mining processes are normally exploitative characterized by civil wars and human rights violations. Therefore, based on these revelations and the establishment that Apple relied on these minerals to manufacture its electronic products such as the Laptops, phones and I pads, consumer interest groups, and the media resulted to a global campaign against the use of any electrical products manufactured with the conflict minerals as a raw material. Consequently, international governments such as the UK and Australia developed policies regulating the importation of conflict minerals.
In this regard, companies operating in these markets, Apple Inc. included, were required to submit certification of conflict-free raw materials prior to their operations authorization. Further, advocacy groups urged the consumer-based to check and demands for such verifications prior to purchasing any products. Therefore, like other players in the industry, Apple was obliged to establish CSR policies to regulate and streamline its supply chain. Further, Apple had been accused of labor mistreatments by its suppliers. An example offered was the case of Foxconn Company in China.
The organization served as a critical Apple Company-supplier and representative in the Chinese and Asian markets at large. However, it was established that the organization relied on sweatshops to produce its supplies to Apple Inc. Consequently, this propagated negative publicity on the organization. Therefore, the organization resulted in the use and application of CSR practices in its supply chain management as a way of enhancing public reputation as well as curtailing the recurrence of such negative implications on its supply chain. Therefore, Apple Inc. The company developed its current supply chain management CSR plan based on these developments in order to facilitate its market competitiveness.
Moreover, Microsoft Company, a major competitor in the industry had initiated the process and was gaining increased influence that had to be countered radically.
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