The paper "Corporate Social Responsibility: Unilever Case" is a great example of a case study on management. Corporate Social Responsibility (CSR) is essential in a business organization. Stakeholders are all entitled to a responsible treatment by the company. Unilever is one of the companies that have faced many critics about how it impacts people and their environment. Issues of increased hazardous wastes disposal in the landfills and deforestations in the countries from which the company obtains its raw materials are some of the critics. However, Unilever established and launched a CSR strategy, Unilever Sustainable Living Plan, which has enabled it to manage its impact on people and their environment.
The company has reduced its impact on the environment and consequently improved its relationship with the various societies through innovative products and job creations. In the long run, Unilever has managed to cut costs of its production and operation, which has increased the level of saving and its competitiveness as well. Definition of Corporate Social Responsibility (CSR) Different writers have defined Corporate Social Responsibility (CSR) in various ways. Hopkins (2003) defined CSR as the accepted relation of business with its stakeholders.
This concept depicts the responsible management of the stakeholders. Holme & Watts (2000) describe CSR as the ethical characteristics and practices of a business organization. According to the authors, CSR describes the way a company relates and behaves with its stakeholders in a responsible manner to create a suitable external environment for the community and the internal environment for the employees. Ogola & Dreer (2011) explains that a company needs to promote equality within and without the business. Therefore, CSR is an essential tool for enhancing equality amongst the employees and the entire community of the organization.
CSR strategies are also significant in a competitive market environment. It is imperative to consider and practice CSR in the management of the business. The ability of a business to prosper in a competitive environment is dependent on its image and reputation.
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