The paper 'Organisational Behaviour and Human Resource Management - Saudi Arabian Mining Company " is a good example of a management case study. The ingredients that propel any company to a sure road to eminent success are embedded in its culture, marketing and human resource management. According to Leonidas, a company’ s culture is the practices and values shared by the employees of any particular company. The company culture is fundamental because it decides how successful a company will be. For a company to prosper and grow it must have a company culture that defines its identity.
Culture could concern national culture, (about a country), community culture (sub-culture), and corporate culture that refer to an organization. It revolves around norms, values, traditions, customs, religions, beliefs, artifacts, and rituals (78). A cultural Framework It is essential to create a culture in order to raise the interest of potential employees and also be able to keep them. Companies portraying a dynamic culture that is more adaptive more often than not will perform better than others. A well-founded company culture ensures an optimal future, drives revenues and empowers employees.
It also instills passion in the employees. Business goals are embedded in their culture. To build a culture a decision has to be made concerning what this should be. Over a period of time, the culture of a company may change or evolve (Leonidas 45-8). According to Cameron & Quinn, the incoming of new employees after the exit of others may automatically lead to a change in the company culture, but if it is very strong, it will withstand this transition. A little change may be noted because of the integration of new ideas brought in by the new employees.
The culture is depicted in the common behaviours exhibited by the employees of a particular company. Cultural differences between companies should be taken into account by the chief executive officers, international marketing and human resource directors, and managers (56-8). In order to carry out successful international marketing and ensure effective management of human resources, the culture of the organization should be taken into account. A culture of a particular organization makes the consumers have a premeditated perception of the company and anything that is brought to them contrary to what they expect may make them think twice about associating with the company.
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