Manchester City as a potential market for a rent-a-bike scheme in the U. KUniversal proceedings and competition affects approximately all contemporary businesses and organizations are more and more facing confrontations as a result of the ever altering external and internal business environments. The financial and political connections concerning the movement of funds, goods, and persons across state boundaries jointly with ideas and principles have augmented the speed of change, vagueness, indecision, and unpredictability. For firms to stay competitive and global in scope as well escalating there financial foundations they require to go on board on market entry schemes that will augment high-quality results in terms of discovering new and suitable markets.
(Allard, 2005)The UK city selected by the OYBike Company to market the rent a-bike scheme is Manchester city which is regarded to be among the biggest cities in the U. K. Therefore OYBike Company will not face many problems during its business transactions because the city is considered to be globalized. According to latest research the U. K is considered to be among countries where bikes sales can pick up within a very short time since the residents are reportedly said to like riding particularly in Manchester city.
The first-class economy, steady exchange rates, supple import duties, improved trade tariffs and further significantly a good business environment are aspects that supports international marketing activities in Manchester. Through the concept of globalization, the U. K particularly London and Manchester cities take pleasure in the benefits connected with economic policies put in place by the European countries since they have embraced the concept of globalization. For these reasons therefore OYBike Company may not experience a lot of problems in form of business or trade regulations while introducing the rent a bike scheme in Manchester since fewer economic rules and systems will be faced by the company unlike if the investment could have been done in other countries. The figure below shows one of the favourite models of bikes that OYBike Company markets in various European countries and now considering marketing it in Manchester City in the UKSource: Bryan, M.
(2007): mountain bike, retrieved from http: //www. mountainbikephotographer. com/ accessed on 25/11/2007As a marketing consultant I will recommend OYBike Company to carry out situational analysis better known as PESTLE analysis.
PESTLE analysis is very critical to any company who needs to go global and OYBike Company should make use of this notion in an attempt to make bigger its market share that is by expanding to Manchester city. This examination purely engrosses understanding the governmental and organizational trade environment setting and the OYBike Company should pay concentration to the following issues: (Gronroos, 1994)The first factor is that of political factors whereby the OYBike Company have to deal with the political differences or interferences that might be practiced by the U. K government especially in Manchester city.
Latest research reveals that political systems of nations may have negative effect to the carrying on of businesses, for example some countries practice capitalism while others practice collectivism political structures. The U. K administration exercises capitalism form of system because it allows for factors of production to be privately possessed and the government performs only marginal roles that the private segment of economy cannot carry out unlike in communism and collectivism that emphasizes on collective goals rather than stressing free movement of factors of production.
Therefore it will be ideal for OYBike Company to invest in the U. K particularly in Manchester city because there will be fewer restrictions and therefore we can wrap up that it will benefit from first-class external political environment in the city. (Mark, 2001):