The paper "Semco as a Most Unusual Workplace " is an outstanding example of a management assignment. Semco a small business located in an old industrial district in San Paulo Brazil, was started in 1953, by engineer Antonio Curt Semler. By 1950s Antonio secured a patent for a centrifuge which could separate lubricating oil form vegetables and this was the starting point for Semco. The name Semco is a contraction of ‘ Semler and company’ . Semco was later joined by three Brazilian partners who provided capital and were well versed with the knowledge of the country.
The Brazilian government made public its intentions to spur shipbuilding in the country, with this opportunity, Semco signed a partnership agreement with two between pump manufacturers and became a major marine pump supplier. By 1980, sales had been stable at US & 4m. During this period, his son Semler joined Samco in the purchasing department at the age of 16. At the age of 20, his father transferred to him the majority of Semco shares as well as the responsibility to run the business. How Semco’ s firm boundaries were continually revised and redefined between the early 1980s and early 2000s. During the early 1980s recession loomed in Brazil businesses, especially capital-goods industries were battered.
Semco was no exception. This is the time Ricardo Semler rejoined Semco after graduating from Sao-Paulo’ s prestigious stage law school. His father transferred to him the majority of Semco shares as well as the responsibility to run the business. Business from the shipping industry was in complete standstill. Ricardo Semler and Harro Heyede set out to broaden Semco’ s product line. They set to expand Semco’ s firm boundaries by convincing manufacturers around the world to let Semco manufacture their pumps and mixer in Brazil. Semler decided to avoid dependency on one industry by diversifying away from marine equipment through acquisition.
Semco acquired two businesses from Asea, Brown Boveil and Merck. It required flast which manufactured refrigeration equipment for ships and ventilation systems for marine engine rooms.