The paper "Research Methodologies in Business" is an outstanding example of business coursework. Quantitative and qualitative research methodologies are commonly used in business-related studies. Quantitative researches methods include experiments, quasi-experiments and surveys. The qualitative study is based on the assumption that human behavior should be predictable in nature, hence the presence of cause-and-effect phenomena. This research method studies variables that are quantifiable, and avoid subjective human nature. In business-related studies, quantitative research assists in the provision of hard and tangible facts, which are also practical in nature. The qualitative research does not only study social behavior but also seeks to answer the question ‘ why? ’ It is a method has studies the subjective nature of human behavior, and assists in explaining human perceptions, beliefs and attitudes.
In qualitative research, human behavior is assumed complex in nature, hence unpredictable, and absence of cause-and-effect phenomena. Some of the common methods in qualitative research include observation, focused group and case studies. Triangulation (a combination of both quantitative and qualitative methods) provides more reliable and valid information that can transform the business world. Introduction The discussion will focus on different research methodologies that are used in business.
The strengths and weakness of these methods will be provided, while still explaining their similarities and differences. The methods will be categorised as either qualitative or quantitative depending on their nature. The quantitative methods will include experiments, quasi-experiments and surveys. On the other hand, the qualitative methods in the study are case studies and observation. Literature review of research methodologies Quantitative and qualitative research methods Quantitative and qualitative research methodologies are commonly used in the study of social phenomena. According to Cohen (2008), the goal of quantitative research is to test the theory, eliminate biasness and indicate the correlation between variables.
The quantitative study is based on the positivism perspective, which posits that any scientific research should offer a prediction of other related social phenomena and that it should be subject to emperical verification. In this sense, therefore, quantitative research holds the belief of cause-and-effect. The quantitative research holds that a scientific study should be value-free. This means that any form of subjectivity and biasness compromises a scientific study. Hence, under the quantitative study, the study of human subjective nature, such as emotions is discouraged.
This owes to the fact that it is difficult to quantify such subjective variables. According to Blumberg, Copper, & Schindler (2011), quantitative research is based on validity, reliability and generalizability. The research instruments, such as questionnaires and interview schedules should be able to measure exactly what they have been designed to. This constitutes the validity of quantitative research, meaning that the data collected is objective. Further, the reliability of a study means that there should be the consistency of result findings, regardless of geographical location, if similar conditions are presented.
In this sense, if people are studying particular social phenomena using quantitative research, their findings ought to have some degree of consistency. Lack of consistency would mean that one or both studies are biased. Finally, the quantitative study holds that the study findings can be applied across other similar social issues (generalization). This confirms that quantitative research is used in predicting future behaviours, through the cause-and-effect phenomenon.
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