The paper "The Rise of Ethical Consumerism in the United Kingdom" is a perfect example of a business assignment. The research was obtained from a study carried out on how various business actions affect ethical consumerism and the level of public awareness of ethical consumerism being the main objective of the study. The history of consumerism can be traced since 1844 in the history of the United Kingdom. Consumerism is a process through which consumers make their purchases, dispose or utilize their commodities based on certain standards and principles. Consumerism is used by various stakeholders within the society as a driving force for the attainment of social change.
Consumerism is divided into three categories which include: negative ethical purchase behavior consumer action; And positive ethical purchase behavior. Research Aim The research is aimed at demonstrating the roles of businesses or consumers in the influence or promoting of fair trade and consumerism. The research establishes the level of consumer awareness of the subject. Many people spend their money on products without understanding where the products come from, how they are produced and their effects on the environment. Research questions What do people understand about fair trade? What do supermarkets do in the promotion o ethical consumerism? How do fair markets operate? What should be done in enhancing the fair trade market? Introduction Consumerism has witnessed many developments in the United Kingdom which are related to different aspects that include consumer safety and protection, human rights, environmentalism, animal rights and fair trade (Co-operatives, 2008). Consumerism is getting acceptance in many developing countries.
Economy viability is measured using the increase in consumption. Any action that prevents this consumption has negative implication for the economy. The gross national product (GNP) of a nation is calculated on this premise. Data collection procedure Consent of individuals taking part in the study was sought before questionnaires were sent to them via the learning institutions where the students attend.
Others had the questionnaires mailed to them. Additional data was gathered through interviews that were conducted over the telephone. Phone interviews took about fifteen minutes. Face to face interview lasted for forty-five minutes. Questionnaires were checked to see if there was missing data. Questionnaires This was the major tool that was used throughout the study. A lot of information could be gathered from many respondents.
The tool was found to be the most suitable for the gathering of quantitative information. Moreover, the questionnaire provided many responses that allowed intensive comparative analysis. Surveys Additional data was gathered through surveys in which case phone calls were made to carry out interviews with participants who could not be traced. Those who could be traced were asked to come for live interviews. The questionnaires guided telephone interviews which made up the survey. The questionnaires were being filled by the respondent as he interviewed the participants. FINDINGS AND ANALYSIS This part discusses the results or the findings from the research and their subsequent analysis. The pilot study was just carried out to determine the practicability of the research using the chosen research instruments. The descriptive analysis was carried out to determine what people understand fair trade and consumerism in the UK.
The results of the study portray the order of the research questions. Inferences are drawn from the findings of the research. 97 of the participants in the pilot study were found to have a clue on how supermarkets get involved in the promotion of ethical consumerism. Supermarkets carry out this by using proper materials for packaging and stocking environmental friendly and healthy goods and foods. Close to half of the sample was aware of fair trade and the functioning of the market.
Less than forty per cent of the pilot sample understood how fair trade can be improved. Main study Sample characteristics The age of the participants ranged from twenty to seventy. This resulted in a mean of 51.3 years. Participants over fifty years were seventy while those below fifty years were 51.3 years. Many people who took part in the study were female who represented close to 70%. Close to seventy-five per cent were recruited through academic institutions whereas thirty-five per cent were recruited through friendship. Among the 69 parents, forty of them had children under their care whereas twenty-nine were staying without children in the family. Seventy-four per cent f the participants had some form of income while other concentrated n only on their studies. There was no misinterpretation of the questionnaire.
98 of the participants were married while twenty-four were single.
Some of the singles had children under their care. 120 of the participants said they knew something about fair trade and consumerism. Close to 100% claimed to have some knowledge on the promotion of ethical consumerism by supermarkets. Qualitative data Open-ended questions included in the questionnaires and interviews assisted in the gathering of qualitative information in this project. The research narrowed down respondents’ knowledge of ethical consumerism and fair trade. Both groups provided important information on fair trade markets and how they are operated. Environmental friendly packaging, sale of commodities that cannot harm the environment and people are some of the ways identified by the respondent as used by the supermarket in promotion of ethical consumerism.
Many people had the right decisions about ethical consumerism. The dealing between the buyer and the seller is fair. Calculating the mean and the standard deviation was one in assisting in describing the level of preference for fair trade in the respondents. Differences between employment status, age, gender, and presence of children within the family were detained by the use of sample t-test or Mann Whitey tests.
Supermarkets in the UK and other places in the market are warming to ethical consumerism. Campaigns for ethical consumerism are commencing to bear fruits. Businesses are attempting to please their clients by observing ethical consumerism. A large population in the UK is aware of the concept of fair trade. Many people understand the connection between a social movement and fair trade and the various approaches that are used to ensure conditions for fair trade have been fulfilled. A sizeable number of people have the belief that fair trade will benefit foreign countries more as compared to the UK.
Many people do not have information about fair trade although they understand what it means. From the research, many people in the UK possess varied views on the ways through which a fair trade market can be enhanced. Consumers have to keen on checking the labels on various commodities which they buy to see whether they have the label for fair trade. CONCLUSION AND RECOMMENDATIONS The research established that a large portion of the population in the UK is well aware o many people are in the practice of ethical consumerism.
Supermarkets and business are warming up to the aspect of requirements of a fair trade market and ethical consumerism. They observe the stocking of goods that have the fair trade label together with those that do not possess potential damage to the environment. Nevertheless, many people have very little information on fair trade market operations. Even though consumerism for a long time has been seen as a developed world affair, the study indicates that ethical consumerism is now acceptance in countries that are developing. This has been attributed to the need to grow individual economies through the utilization of available scarce resources. Even though campaigns concerning ethical consumerism in the United Kingdom are on the rise, and individuals are altering their behaviors accordingly, this research recommends that enhancement of activism should be incorporated and the prevailing efforts doubled so that the whole country comes to lean of ethical consumerism.
There is a need for further research on consumerism and how it impacts the economy.
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