The rise of ethical consumerism in the United KingdomSUMMARYThe research was obtained from a study carried out on the manner in which various business actions affect ethical consumerism and the level of public awareness of ethical consumerism being the main objective of the study. The history of consumerism can be traced since 1844 in the history of the United Kingdom. Consumerism is a process through which consumers make their purchases, dispose or utilize their commodities based on certain standards and principles. Consumerism is used by various stakeholders within the society as a driving force for attainment of social change.
Consumerism is divided into three categories which include: negative ethical purchase behaviorconsumer action; And positive ethical purchase behavior. Research AimThe research is aimed at demonstrating the roles of businesses or consumers in influence or promotion of fair trade and consumerism. The research establishes the level of consumer awareness of the subject. Many people spend their money on products without understanding where the products come from, how they are produced and their effects on the environment. Research questionsWhat do people understand about fair trade? What do supermarkets do in promotion o ethical consumerism? How do fair markets operate? What should be done in enhancing fair trade market? IntroductionConsumerism has witnessed many developments in the United Kingdom which are related to different aspects that include consumer safety and protection, human rights, environmentalism, animal rights and fair trade (Co-operatives, 2008).
Consumerism is getting acceptance in many developing countries. Economy viability is measured using increase in consumption. Any action that prevents this consumption has negative implication to the economy. Gross national product (GNP) of a nation is calculated on this premise. Data collection procedure Consent of individuals taking part in the study was sought before questionnaires were sent to them via the learning institutions where the students attend.
Others had the questionnaires mailed to them. Additional data was gathered through interviews that were conducted over telephone. Phone interviews took about fifteen minutes. Face to face interview lasted for forty five minutes. Questionnaires were checked to see if there was missing data. Questionnaires This was the major tool that was used throughout the study. A lot of information could be gathered from many respondents.
The tool was found to be the most suitable for gathering of quantitative information. Moreover, the questionnaire provided many responses that allowed intensive comparative analysis. Surveys Additional data was gathered through surveys in which case phone calls were made to carry out interviews with participants who could not be traced. Those who could be traced were asked to come for live interviews. The questionnaires provided the guidance for telephone interviews which made up the survey. The questionnaires were being filled by the respondent as he interviewed the participants.
FINDINGS AND ANALYSISThis part discusses the results or the findings from the research and their subsequent analysis. The pilot study was just carried out to determine the practicability of the research using the chosen research instruments. The descriptive analysis was carried out to determine what people understand fair trade and consumerism in the UK. The results of the study portray the order of the research questions. Inferences are drawn from the findings of the research.