The paper “ Relationship between Order Management and Customer Service” is a convincing example of the essay on marketing. Business organizations are developed by entrepreneurs and business proprietors with the single most objective of making profits. The organization production department can successfully come up with high quality and enhanced products at the right costs and the marketing department can sell the product, however, if logistics do not deliver it when and where promised, the customer will not be satisfied (Hill & Fredenhall, 2001). Customer service is a vital concept that is essential in linking logistics and marketing within any business rather than a retailing organization.
Online retailing also known as e-commerce is a web-enabled interface between the business organization and the target customers for selling products and services; this website has an online payment facility. Online retailing offers retailers vast channels through which they can reach customers and conduct business without the need of a storefront. On the other hand, In-store retailing refers to the sale of physical goods from a fixed location like supermarket, hypermarket, department stores, warehouse stores, general stores, and convenience stores to final consumers.
This report is inclined to discuss the differences between online retailing and in-store retailing in regard to the optimal designs of new company’ s Australian logistic activities including order management and customer service; Australian distribution center designs and operations; and physical distribution within Australia. Order Management and customer serviceOrder ManagementOrder management is a system that represents that principle means by which buyers/consumers and sellers/retailers communicate information regarding orders (Pang, 2008). It is eluded that effective order management is vital to operational efficiency and customer satisfaction. Logistics require up-to-date and timely information in relation to orders hence it is important for business firms to place order management in the logistics department.
It is essential to note that order management executes the operating plan basing on the demand forecast. Order management is an interface between buyers and sellers and thus it consists of influencing the order and order execution.
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