Market Segmentation Communication and Consumer Decision-Making - Assignment Example

Evaluate the market segments using the market segmentation model There are various theoretical frameworks and conceptual methods that help define market segments.... The marketing strategy ensures that the management and marketing team has guidelines in supporting the marketing system to provide the product ton the consumer in the most appropriate way.... The benefit-based segmentation is developed on the terms of customers' gains and intrinsic value in appreciating a given product (Tan and Lo, 2008)....

Disadvantages: New entrants into the market may face difficulties in surviving if they are not a member of the trade bloc and may never be able to compete in the market.... This will derive the market prices to always move in the favour of companies and the consumers and the economy may never reap the benefit of competition in the market (Boone & Kurtz, 2005).... b) explain by using examples, how these advantages and disadvantages may influence the way businesses may market their organisations and services to other businesses within the trading bloc....

Apparently, based on market segmentation, there are various ways of grouping customers.... In order to reach the targeted group, the company aims at subdividing its customers based on psychographic and demographic segmentation.... New product introduction As a strategy of its growth, the company aims at introducing a new product in the market.... Target market The company targets young women and their acquaintances aged between 12 and 30 living within the highly populated urban cities (Frank et al, 2001)....

… The paper “market Planning - Analyzing Customers and Markets in the Tourism and Hospitality” is a  forceful variant of term paper on marketing.... The paper “market Planning - Analyzing Customers and Markets in the Tourism and Hospitality” is a  forceful variant of term paper on marketing.... market planning also ensures that the right target market is well approached and their needs are well met by the relevant tourism and hospitality industry....

… The paper "Buyer and consumer Behavior" is a great example of a Marketing Case Study.... The paper "Buyer and consumer Behavior" is a great example of a Marketing Case Study.... This law provides a mechanism to look at patterns based on consumer purchases instead of patterns based on the market.... Generally, this law means that consumer goods markets lack specific partitions that uniquely appeal to a specific category of customers (Srivastava & Thomas 2010)....

The paper will also highlight the consumer decision-making processes, the marketing strategy for the gym and the relevance of the internal factors on the use of the gym facility at SportUNE.... Consumer Behaviour Introduction The consumer decision-making process has tremendously influenced my perception of the gym facility at SportUNE.... consumer decision-making Steps There are several critical consumer decision-making steps that have influenced my selection of the gym facility as the preferred way of achieving my health goals: Need Recognition The first step that I undertook is to recognize the need to boost my health through physical training at the institution....

… The paper "Building consumer-Brand Relationship" is a perfect example of a Marketing Case Study.... nbsp; The paper "Building consumer-Brand Relationship" is a perfect example of a Marketing Case Study.... Due to this reason, the “Someday” perfume would be used to identify the consumer market, draw their profile and come up with a primary target audience.... consumer analysis An analysis is like a study on the type of consumer that is identifiable with the primary target consumer....