Advanced Entrepreneurship - Essay Example

Advanced Entrepreneurship (Add (Add (Add Part I Innovation Within an organization, the element of creativity leads to innovation. Innovation is connected to performance and growth with the improvements in efficiency, productivity, quality, competitive positioning, and market share (Business Improvements Architects, n.d). According to Peter Drucker, “innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service” (Knol, 2009).

Moreover, Innovation can be identified as the economic application of modern ideas into a process. Technology has never been a matter of great significance until the evolution of the modern technological era. According to Burgelman, Maidique, and Wheelright, technology can be identified as the “theoretical and practical knowledge, skills, and artifacts that can be used to develop products and services” (as cited in Eris & Saatcioglu, 2006). Technological innovations are the economic application of a new idea, and this process has been the strongest engine leading societies since the 1980s.

The Android operating system can be regarded as one of the most innovative products in the recent years. This product seems to be an innovative product as it was able to create a leap in the benefit-to-cots ratio for the particular period. It is a Linux based operating system for Personal Digital Assistances (PDA’s) and smartphones developed by the Open Handset Alliance, which is a group of companies working cooperatively under the leadership of Google (Security Engineering Research Group, 2009).

The product was able to lower the costs of production and to increase the benefits out of it enabling the firm to reach a position that was assumed to be unachievable prior to the innovation. Entrepreneurship helps to adopt innovation for a product from its very inception stage of manufacturing by developing an existing technology or introducing a new technological approach. An effective entrepreneurship helps to bring out a unique production technique that can set a sound basis for success, offering the end-users with new benefits.

This entrepreneurship approach of developing the Android Operating Software aimed at providing its customers with products at lower costs, or enhancing them with greater and constant quality. It also envisaged a superior quality service for the supply of such product, just like in the case of the Android Operating System. One of the disadvantages faced by the approach was the company’s decision to set the product as an open-source product under the Apache License. Such a decision helped the consumers to get the product at a comparatively low cost without giving the company much return.

However, ultimately, the approach could bring a boost in the return for the company through secondary means, that is through its other products which used the same operating system. Such products required the same operating system and hence the company was able to introduce its product based on such OS. References Business Improvement Architects. (n.d). Define what innovation means for your organization. Innovation to Excel, Retrieved from http://www.bia.ca/define-innovation.htm Eris, E. D & Saatcioglu, O. Y. (2006).

A system look for technological innovation: Firm based perspective. European and Conference on Information Systems (EMCIS) 2006, 1-9. Retrieved from http://www.iseing.org/emcis/EMCIS2006/Proceedings/Contributions/C52/CRC/eris%20&%20saatcioglu%20CRC.pdf Knol. (2009). Characteristics of an entrepreneur: The A to Z of the characteristics of an entrepreneur. Retrieved from http://knol.google.com/k/characteristics-of-an-entrepreneur# Security Engineering Research Group. (2009). Technical Report: Analysis of Open Source Mobile Platforms, 1-52.

Retrieved from http://imsciences.edu.pk/serg/wp-content/uploads/2010/10/2nd_aomp.pdf Part II Business Model Technological innovations have become the lifeblood of today’s global market. Hence, companies try to bring out the most innovative products in order to attract maximum customer into their business. The Android operating system evidently created a leap in the benefit-to-cots ratio for the particular period. It is a Linux based operating system for Personal Digital Assistances (PDA’s) and smartphones developed by the Open Handset Alliance, which is a group of companies working cooperatively under the leadership of Google (Fransson, 2011).

The product was introduced into the market through a collaborative undertaking of many companies and so it was able to lower the costs of production and increase the benefits out of it. It is evident that an entrepreneurship approach was taken in developing and introducing the Android Operating System into the market, enhancing its consumers with lower costs, higher quality, and better customer services. Nevertheless, such an approach in bringing out the Android Software also posed the difficulty, when it was listed by the company under the open-source product code to be available worldwide at a very lower rate.

However, the effective entrepreneurial undertaking was focused on the ultimate, greater achievement for the product through their secondary products, on which the software was assembled and marketed. On the other hand, if the product was brought into the market through an intraperenuership approach, it might not achieve such a great success. The intrapreneurial leadership in the production of an innovative product requires greater effectiveness and proficiency in its various production and promotion process and requires an efficient integration of various factors to introduce the product into the market successfully.

The intrapreneurial venture in an innovative production should not be forced to stop with a single product. And so, a successful-intrepreneur should always try to combine his innovative products using innovative technologies for production and promotion thereby achieving a greater customer support in the market. However, in brining the a highly innovative product like the Android operating system using an intrapreneurship approach seems to be of a greater difficulty as combination of various elements may not be easier as in an entrepreneurship approach.

Brining the product through an intrapreneurship approach would need to concentrate on product development process which should be closely followed by cycles of processes. The intrapreneurship approach in introducing the Android operating system into the market would face the difficulties of integrating teams to research, develop, manufacture and market the product and to collect the feedbacks from the consumers. The feedbacks is a significant factor while developing an innovative product as the intrapreneur would be more interested in knowing how the customers are reacting to the new product.

As Knol (2009) points out, intrapreneurs being curious, inquisitive, bright, and highly flexible in their foresights bringing the product through an intrapreneurship approach should be competent enough to find out new ways to solve the arising problems at market. They must always have close watch over the market to take important decisions regarding the new product by evaluating the current consumer tastes and preferences, and the future demands for the product. And moreover, as the Android software is a technological innovation, it requires greater efficiency in analyzing the market fluctuation, because technology is highly vulnerable to rapid changes and the product would require greater modifications to withstand the modern products emerging into the market with a greater pace.

References Fransson, B. (2011). Business and governance models for DTN-based internet access gender and cultural considerations and application cases using open source software and design principles for ICT commons. Dissertations.se, Retrieved from http://www.dissertations.se/dissertation/8bd270745b/ Knol. (2009). Characteristics of an entrepreneur: The A to Z of the characteristics of an entrepreneur. Retrieved from http://knol.google.com/k/characteristics-of-an-entrepreneur#