advertisement Essays Examples - Free Topics and Samples on advertisement

A cross-cultural analysis of perception towards sex appeal advertising: An study of whether adverts containing sexual content
Advert With Sexual Content By: Location s Perception Advertisement for long has been a creative wayof creating and influencing consumer need and want of certain product (Sullivan). This has often been done through images that consumers emotionally connect and process as reality (Sullivan). From perspective of marketing according Sullivan, it is crucial to understand that consumers often act or react based on perception and not on reality of the object. The stimuli which an individual should be ...
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Simple Market research /Survey pilot data analysis
Introduction Social media giant, YouTube, started operating in 2005 and went on to become one of the most visited websites of all time, with close to 20 million visitors per month. According to USA today, more than 100 million videos are viewed on the site each day, and more than 65000 videos are uploaded every hour. (YouTube 4 you) Because of the widespread popularity of YouTube, it appears as a highly potential tool for product marketing and brand promotion. However, it is difficult to ascertain ...
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Attitude Formation and Change
The paper 'Attitude Formation and Change' is a great example of a Management Case Study. The report which analyzes the advertising campaign by Osocio shows the different aspects which have been covered and will look towards attracting maximum people so that required awareness and funds can be raised. The campaign is different from those used in the early ages and is towards sexually attractive groups. The campaign also uses condoms and the red ribbon along with gays and other socially attractive ...
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Princess Pictures - Advertising Campaign Strategy of the Famous Production Company
The paper “ Princess Pictures - Advertising Campaign Strategy of the Famous Production Company” is an informative example of a business plan on marketing. Princess Pictures is a renowned production company. Having worked with the duo of Tim Dorman and Ben Zabel, the company intends on working on the latest project of India Nirvana. The main target is addressing issues of depression, finding purpose in life, and managing true friendship. The budgetary constraints for the project have been ...
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Effective Communication in a Business Environment
The paper "Effective Communication in a Business Environment" is a good example of an essay on business. The current century has been christened the information age due to the extensive amount of information that is being passed around through the diverse communication channels. Effective communication takes place when the conveyer of the message delivers the message to the listener with minimal distortion of the information therein. Communication is deemed to be effective if the listener has understood ...
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Coca Cola's Self-Endorsed Advertisements
The paper “Coca Cola’s Self-Endorsed Advertisements” is an outstanding example of a case study on marketing. The image represents the Coca Cola’s advertisement for the upcoming World Cup tournament. The ad communicates the happiness from teams like Palestine, the Amazon, Eastern Europe, and Japan. In the same advert, football fans will be allowed to get close to the FIFA World Cup Trophy that spans over 90 nations or 92,000 miles. Coca Cola has been able to position its products ...
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Recommended Strategy for the Advertising Campaign - San Remo Pasta Company
In general, the paper "Recommended Strategy for the Advertising Campaign - San Remo Pasta Company" is a good example of a marketing case study. In today’s world of business, it is the mandate of the marketers to make sure that the products that a business is selling appear attractive to potential customers. As such, for a marketer to be successful, he/she need to target the right buyers, ensure that the advert is available to the customers and enhance that the product being advertised ...
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Importance of Creativity In Advertising
The paper "Importance of Creativity In Advertising" is a good example of marketing coursework. In the world of marketing, creativity is considered as an element that can be used to solve multifaceted problems to the business’s benefit. Advertising creativity involves the development of original, memorable and attention-catching ideas to strategically promote products and services. Runco and Pritzker (1999, p 23) point out that it is only in the field of advertising that the staff are referred ...
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Evaluating the Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant
The paper 'Evaluating the Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant" is a great example of a marketing case study.  This chapter will involve a comparison between the findings of this research and literature review. The influence of advertisement to patrons will be discussed, comparing what was found during the research with the existing literature. The impact of personal sales and public relations will be compared in terms of the existing literature ...
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Marketing Communications: Marketing Campaign for Dettol and Lifebuoy
The paper "Marketing Communications: Marketing Campaign for Dettol and Lifebuoy" is a perfect example of a marketing case study. The world has many players who provide different products and services which look towards the well being of society. Different organizations develop different products which ensure that the hygiene of the society is looked into. Dettol & Lifebuoy are two companies that provide products catering to the hygiene industry. In this project, I have chosen Dettol & ...
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Marketing paper
Task: Direct-to-Consumer Advertising Advertisement refers to the practice where manufacturers create awareness concerning their products and services to potential consumers, in an attempt to educate them of their new products and services. This is also in a bid to increase their sales. As a result, various drug companies advertise their products, with the key purpose of educating the public of the importance of their various medicines. However, some scrupulous drug corporations have shifted their ...
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Recruitment of the Financial Planner
The paper "Recruitment of the Financial Planner" is a wonderful example of an assignment on human resources. The assessment will take a critical evaluation of the job of a financial planner to an organization. Its notable objective of any given company is to make proper use of the available resources in order to realize good returns to the business investment (Sheehan and Sparrow 2012). Following the escalation of the cost of doing business as a result of global economic and environmental trends, ...
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Definition of Marketing Terms
The paper "Definition of Marketing Terms" is a great example of a marketing assignment. A). Advertiser: A person or organization that is involved in announcing a product or service to the public. The main aim of an advertiser is to create awareness about the product or service among the members of the public (Fletcher & Heather, 12). B). Distribution: The spread of media plan among the targeted audience through the use of various means of advertisements. C). Media Schedule: A program or ...
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Advertising And Sales Promotion
IntroductionMarketing can be defined as an organizational function and a set of processes for communicating, creating, implementing and delivering value to customers and for managing customer-business relationships in a way that will benefit both the organization and the stakeholders involved. Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale. Advertising is part and parcel of marketing strategies. (Baker, 2000)It is a way through which Companies ...
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The Letter to the Executive Management or the Board of Directors on Change of Pepsi's Game Ad Campaign
The paper “The Letter to the Executive Management or the Board of Directors on Change of Pepsi's Game Ad Campaign” is a breathtaking variant of speech on marketing. It's important to bring into your notice the change in the game ad campaign on YouTube may be a threat to future campaigns. This is due to the fact that the campaign seems too uploaded on the internet even though it is copyrighted. Although the change to the copyright law is extremely specific – it handles cases ...
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What Do Australian Consumers Think about Current Advertising Standards
The paper “What Do Australian Consumers Think about Current Advertising Standards?” is an intriguing option of an article on marketing. The public perception regarding present ad standards undoubtedly forms the basis of ad self-regulation within Australia. Despite consumers’ perception of the advertising being extensively studied in the 1930s in the US, the case was not the same as Australia. Jones and Eagleton (2012) confirm that there is a scarcity of research or studies regarding ...
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Ford Motor Company of Australia Limited
The paper "Ford Motor Company of Australia Limited " is a great example of a Marketing Research Paper. Ford Australia is engaged in producing Ford Falcon, a product that is exported to New Zealand and South Africa. Falcon is designed, engineered, and manufactured in Australia making up a local content of about 85%. Research and development facilities located at Geelong, Lara, and Broadmeadows pursues the task of designing and engineering Falcon. Technologically, Ford Australia is linked with other ...
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Marketing Advertising of Reebok Pump
Marketing Advertising: Reebok ‘Pump’ Reebok, Nike and Adidas are some of the most prominent names in sports apparel, especially shoes and occupy the major chunk of the market. Their ubiquitous presence around the world is well supported by vicious and innovative advertising campaigns in a wide variety of media. Television and the internet are the media which attract the maximum ‘eyeballs’ around the world today. Therefore meticulously planned and worded advertisements seek to attract the attention ...
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Affective Intuition and Task-Contingent Affect Regulation
The paper "Affective Intuition and Task-Contingent Affect Regulation" is a great example of a Marketing Term Paper. Since advertising is essentially persuasive, it can be depicted as referring to an intentional or instrumental form of business-related communication where an attempt is made to convince a consumer on the value of the brand or product advertised. As a form of persuasion, advertisement focuses stimuli on affective, cognitive and behavioral responses (Ruiz and Sicilia, 2004). Within this ...
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Brand Development and Marketing of Coca-Cola Company
The paper "Brand Development and Marketing of Coca-Cola Company " is a good example of a marketing case study. The Coca Cola Company is the most popular distributor of beverages and non-alcoholic drinks all over the world. The product manufactured by the company includes 3600 products. The products range from juices, tea, water, coffee as well as the energy drinks. The firm requires new strategies that will help in countering the stiff competition which exists in the beverage market. The analysis ...
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