The paper "The Importance of Advertising Industry" is a great example of a report on marketing. Advertising began in the Christian era. Outdoor signs were used for advertising. Attractive advertisements were painted on the walls. However, advertising became more innovative and in the 1440’ s an invention of a movable-type of advertising which was a printing press was introduced. In the 16th century, a few companies used trademarks which were either of single or double dimensions (Tungate p 24). When advertising becomes a well-known trend in the business world it was extremely costly to advertise nationwide for countries which were underdeveloped at that time apart from this there were little means of transport.
In that time period, even communication was extremely limited. Finally, particular kinds of manufactures came up with the notion of bypass wholesalers, vendors, and making use of catalogs. Advertising was getting more and more innovative and thus in 1870 Mail orders and pamphlets were introduced as an important method of advertising (Dahl p12). By the end of the nineteenth century, the majority of companies started to give their goods brand names.
This brand name became the identification of the goods being marketed (Tungate p30). For along a time customers knew nothing regarding brand names. In the 1880s a few brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American Family and Packers. Not long after brands such as Royal baking powder, Quaker oats, Bakers chocolate, Hire's root beer, Regal shoes, and Waterman's pens were nationally advertised. In the early 1900s, the advertising world began to become aware of such brand names as Bon Ami, Wrigley, and Coca-Cola. Following World War 1, the advertising industry developed into a fast-moving industry.
The media and sources of transportation were less costly. The discovery of electricity, gave the advertising industry a new method i. e. illuminated outdoor poster; photoengraving and other modern printing discoveries aided the companies in advertising their products. In the 1920s the radio was invented, this further gave the industry a push towards innovation as from that time on products were marketed by voice, that is through the radio (Belch etal p10)
Arens F. William, Weigold F Michael and, Arens Christian; Contemporary Advertising mcgraw-hill 2007 pp19 -25
Belch E George, Belch Eugene George and Belch A. Michael ;Advertising And Promotion: An Integrated Marketing Communications Perspective McGraw-Hill/Irwin 2007 p10-p30
Berman Margo; Street-Smart Advertising: How to Win the Battle of the Buzz Rowman & Littlefield Publishers, Inc.2006 p19
Business week ; Keeping Momentum in Social Media 2009 p1 retrieved from http://www.businessweek.com/managing/content/may2009/ca20090512_213686.htm on May 27, 2010
Dahl Gray; Advertising for dummies, For Dummies 2007 p12
Earle Richard ; The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy McGraw-Hill; 1 edition 2002 pp30-40
Frith, K. T., & Mueller, B;. Advertising and societies: Global issues. London & New York: Lang 2003 p24
Hjarvard, S. (Ed.). (2003). Media in a globalized society. Copenhagen: Museum Tusculanum Press.
Lee Monle and Jhonson Carla ; Principles Of Advertising: A Global Perspective Routledge 2005 pp40-58
Phillips Michael, Rasberry Salli and Diana Fitzpatrick ; Marketing Without Advertising NOLO 2005 p12
Robertson, R., ed. , & White, K. E. (Eds.). . Globalization: Critical concepts in sociology. London: Routledge 2003 p23
Sreberny, M., ed. , Winseck, D., ed. , McKenna, J., ed. Media in global context: A reader. London: Arnold 2005 p14
Tellis J.Gerard ; Effective Advertising: Understanding When, How, And Why Advertising Works Sage Publications, 2003 pp40-57
Tungate Mark (2007); Adland: A Global History of Advertising, Kogan publisher’s pp20-30
Woodside E. Arch ; Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing Quorum Books 1996 pp4-17