Essays on Airlines in Australia Essay

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The paper "Airlines in Australia" is an excellent example of a Business essay.   Australian tourism of Australia has faced turbulent times as a result of fluctuating economic issues in the Australian international airline industry. The industry has experienced a decline in international tourism following the terrorist attacks in the US in September 2001, the financial global crisis of 2008, and recently, the war in Asian countries.                   In a period of early 2000, the airline industry faced a tough time with the decline of demand in air travel and tourism activities (Massachusetts Institute of Technology, n.d).

The turbulent times were resulted by the rising terrorism, fluctuating fuel cost, and the global financial crisis of 2008. Even such issues still remain a threat a challenge to the airline industry and tourism sector.   In order to save the face of the tourism sector, both the Australian government and the airline industry have used different strategies to market their tourism activities to the world to showcase as unique and rich. The situation is attributed to the importance of tourism to the economy. In fact, tourism through the airline industry contributes two-thirds of the Australian’ s GDP.

Tourism Research Australia (2011) stated that the effort has seen the airline sector gaining the potential to grow from 2010. In 2010, the outbound travel from Australia, and the incoming foreigners increased by 13.4 % from 9% (Australian Government Austrade, 2014).   Based on the preamble, this report will assess the Australian international Airline Industry particularly how it impacts the tourism sector. This assessment task will involve a detailed situation analysis of the airline industry segment of the tourism industry in order to ascertain the opportunities and major threats for the segment at large.

The situation analysis will be conducted using 5C Analysis which includes the company, competitors, customers, collaborators, and climate. 2.0 The overview of the Australian Airline industry               According to Kain & Webb (2003), Australia's airline sector is categorized into three classes consisting of the domestic route, regional and international airline routes. These airline categories perform regular travels ferrying passengers based on their destinations. Their seat capacity starts from 38 seats with a weight of over 4 200 kg (Kain & Webb, 2003).

  The domestic airline sector includes the mainline scheduled airlines operating locally. This route is dominated mostly by city-city routes.  


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