The paper 'Consumer Behavior Concepts and Strategies' is a wonderful example of a Marketing Case Study. The report focuses on providing the strategic marketing strategy which UNE Life can use during the different phases of the product life cycle highlights some important areas and strategies which will ensure better results for the organization. The business model and area of operation which UNE Life has adopted provides ample opportunities to be successful and thereby provides an avenue for better business. The report brings forward the fact that UNE Life is in its growing phase.
Since the business is not concentrated and looks at different avenues and options it has limited the overall risk. Based on the different business dimensions UNE Life should look at niche penetration strategy as their business model suits that. UNE Life to ensure growth in the future has to aim at being a market leader and follow different market expansion strategies which can be done through segmentation strategy. UNE Life for its long term future has to adopt a fortress strategy that will help them to work on their core strengths and develop the business model based on important business pillars. The report also brings forward the different key areas where UNE Life needs to lay stress on for improvement in the business.
The business has to look at harvesting and niche strategy especially during the decline phase so that new energy can be filled which will help UNE Life to carry out business operations in a better way. It has also been identified that UNE Life presently looks to follow a functional organizational structure but making changes and adopting the matrix structure which is a hybrid form of organizational structure will ensure better opportunities for growth.
The marketing metrics also bring forward the ample opportunities that UNE Life as by retaining old customers and attracting new ones UNE Life will be able to sustain their business for a longer period of time. The different audits clearly substantiate that UNE Life will be successful over a longer period of time as their business model states the same and the different opportunities which are present before UNE Life will ensure the progress. On the whole, the strategies which UNE Life has identified for the different stages of the product life cycle will ensure high delivery standards but that has to be matched by making the required changes from time to time.
This will help the business to be governed on qualitative terms and will provide the required framework through which overall goals will be achieved. 2.0 Introduction This report is a continuation of the previous report which focused on presenting the basic market strategy which UNE Life is using. This report will be more detailed and enhance the findings of the previous report by looking to provide different marketing strategies that UNE Life can adopt during the different phases of the product life cycle.
It will thereby help to broaden the overall horizon of learning and will provide great insights through which the overall working dimensions will be understood. The report will begin by presenting the present position of UNE Life on the product life cycle and the strategies which they should look to adopt from here in the future. It will look at providing the different growth strategies out of the mass-market, niche, skimming, or early withdrawal strategies that UNE Life can adapt so that they are able to ensure better opportunities for growth.
This will be followed by the different marketing strategies which UNE Life can use during the different phases of the product life cycle has been emphasized. In addition to it, the report provides details regarding the new economy market and the organizational structure which has been adopted by UNE Life and the one which will be more beneficial for them.
Lastly, the paper will provide the marketing metrics and audit so that UNE Life is able to take note of the deviations at the appropriate time and changes can be made at the correct juncture so that performance level is enhanced. This will thereby serve as a guide through which UNE Life will be able to make better decisions and improve their overall productivity.
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