The paper "Analysis of Commonwealth Bank’ s Foreign Direct Investment in China" is a perfect example of a business case study. The Commonwealth Bank of Australia commenced their operations in China way back in 1994 when the Beijing representative office in China provided a liaison point for the bank that helped to nurture a strong and valuable relationship with the Chinese government in collaboration with Hangzhou Bank of China and Bank of communications. Immediately after we opened doors to our first branch in Shanghai, we continuously focused on expanding our business in China and progressively searching for new opportunities. The current Chinese business environment is very lucrative.
This particular position can be attributed to various economic aspects such as infrastructure spending, consumer power, and economic growth rate among others. This report is to analyze China’ s business environment which highly influences CBA’ s future in China. Secondly, reaching an overview and forecast for CBA’ s operation in China. Lastly, provide some useful recommendations for the related problems and risks. Environmental Indicators According to Sullivan (2002) when a company is planning to expand internationally, it is crucial for the organization to begin by conducting a country and market analysis as well as an internal SWOT analysis.
However, it is advisable to start with the internal country analysis mainly because countries that are known for high risks and poor infrastructures are poor candidates for any business activity regardless of the market potential. In a real case scenario, the country analysis should encompass three main categories which are: Economic, political and legal conditions- This basically includes the business climate, general economic conditions, currency fluctuations, as well as ethics, government laws and policies.
In our particular case, we will assess how the above-named conditions are likely to affect the future outlook of CBA, and this is going to be achieved by dwelling in on the political and regulatory system, anti-competitive behaviors, and monetary policy.
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