The paper “ British Airways Plc Resource and Capability Analysis” is an intriguing example of a case study on the business. British Airways PLC (BA) is the largest airline based in the world according to its fleet size, international destination, and international flights. The company was founded in January 1972. It is viewed as the flag carrier of the United Kingdom since its logo is the national flag of the United Kingdom. British Airways PLC has its headquarters in Waterside, Harmondsworth in England. The company had a total fleet size of 290 and served 183 different destinations excluding the destinations that are served by its subsidiaries.
Among the British Airways PLC's subsidiaries is British Airways Limited, open skies, British Airways World Cargo and BA City Flyer. British Airways PLC is, however, the second-largest company when measured using the number of passengers carried, the first being Easyjet. Since 2010, the company has been recording an increase in revenues collected and has also been recording profits from the same year. The company had however recorded losses in 2009 and the first three months of 2010.
It was so due to the acquisitions made during both years and the expansions made by the company. The revenue turnover after 2010 has constantly been increasing. There is high competition faced by the company from other competitors such as the Virgin Atlantic. Other competitors include the competition faced according to alliances that include airlines such as Star Alliance, SkyTeam, and Oneworld. Similarly, there are other airlines that compete with British Airways PLC according to the quality of services provided and such include Nippon Airways, Cathay Pacific, Singapore Airlines, Malaysia Airlines, Asiana Airlines, Garuda Indonesia, Hainan Airlines and Qatar Airways. Air France is the French national flag carrier organization that was founded in 1933.
The organization has a fleet size of 235 and currently serves 204 destinations. In terms of destinations served, the organization serves more destinations than British Airways. Similarly, the organization has the advantage of being an older organization in terms of the number of years that it has been in operation. To manage their market share and try to expand it, the companies engage in three major types of competition namely passenger management and destination and number of flights for each destination and the quality of service provided.
British Airways PLC thus focuses on providing the best quality services to its passengers to ensure that they achieve customer loyalty to the existing customers and attracting more customers to the company. Similarly, British Airways PLC focuses on increasing the number of destinations that it serves and increasing the number of flights made to each destination to increase convenience to the consumers of their services. VRIO frameworkThe VRIO framework is a framework that tries to establish whether the questions of value, rarity, imitability, and organization are satisfied by the organization.
The VRIO framework is a strategic scheme that could be used as an objective for resource utilization in the organization. The strategic scheme usually starts by identifying the vision and mission statements of the organization, then moves on ahead to provide strategic choices available to the objectives of the organization and its internal and external activities.