Essays on Analysis an Entrepreneur: Katherine Sampson Case Study

Download full paperFile format: .doc, available for editing

The paper "Analysis an Entrepreneur: Katherine Sampson" is a perfect example of a business case study.   The 21st century has seen a high growth of entrepreneurship research and activities (Lucky 2011, p. 219). Many billionaires today derive their successful stories from entrepreneurship as opposed to employment. Such stories have encouraged people to opt for entrepreneurship instead of employment in a bid to become their own boss and create wealth (Edewor, Imhonopi & Amusan 2014, p. 60). In most cases, people think that it only takes capital to start a successful business. However, established entrepreneurs challenged this notion and argued that it takes a lot more factors to build a successful business.

Key (2011, p. 153) argued that creativity, innovation, motivation, teamwork, communication, risk-taking and ethical responsibility are some of the factors that are credited for the success of most Australian entrepreneurs. Therefore, this paper will analyze one of the entrepreneurs who have made a mark in fast food and can be used as a point of reference by the upcoming entrepreneur. This paper will focus on Katherine Sampson and her business Healthy Habits Restaurant. History, development and growth of the entrepreneur Today there are several established entrepreneurs who are highly idolized by young people and any upcoming entrepreneurs.

Such people have influenced the social and economic growth of individuals in one way or the other (Parnell & Lester 2007, p. 155). In their own narrations, their journey has been faced with challenges but their consistency has paid them off. One of such entrepreneurs is Katherine Sampson, the creator and manager of Healthy Habits fast Food Restaurant. Healthy Habits was first established by Katherine Sampson in 1992 and has since grown to be the leading and fastest-rising sandwich franchise in Australia (Pirouz 2011). Healthy Habits has expanded its business and now has 41 stores in Victoria, New South Wales, Queensland, Australian Capital Territory and Christchurch in New Zealand, and even plans to expand globally.

Rielly (2015) stated that Katherine Sampson was even featured in Fast Franchises magazine of 2009 and 100 fastest growing businesses in 2008.

References

Akpor-Robaro, M.O.M 2012, The impact of socio-cultural environment on entrepreneurial

emergence: A theoretical analysis of the Nigerian society, European Journal of Business and Management, Vol.4, No.16, pp. 172-182.

Bergmann, H & Sternberg, R 2007, The Changing Face of Entrepreneurship in Germany, Small

Business Economics, Vol.28, No.2, pp.205-221

Edewor, P.A, Imhonopi, D & Amusan, T 2014, Socio-Cultural and Demographic Dynamics in

Sustainable Entrepreneurial Development in Nigeria, Developing Country Studies, Vol.4, No.4, pp.58-64

IBISWorld 2014, IBISWorld Industry Report H4512: Fast Food Services in Australia,

Viewed on 23rd March 2016 from http://clients1.ibisworld.com.au.ezproxy.lib.uts.edu.au/reports/au/industry/default.aspx?entid=2005

ICMI 2016, Katherine Sampson, Viewed on 23rd March 2016 from

http://www.icmi.com.au/katherine-sampson

Key, S 2011, One Simple Idea for Startups and Entrepreneurs, Sydney: McGraw-Hill

Education

Lucky, E.O 2011, Nurturing Entrepreneurship Development in the 21st Century: The Practical

Approaches, International Journal of Humanities and Social Science, Vol. 1, No. 9, 219-227

McMullen, J.S & Acs, Z.J 2007, What is an entrepreneurial opportunity? Max Planck

Institute of Economics Group Entrepreneurship, Growth and Public Policy, pp.1-25

Parnell, J.A & Lester, D.L 2007, Reevaluating the Entrepreneurship-management Conundrum:

Challenges and Solutions, Journal of Applied Management and Entrepreneurship, Vol.12, Vol.4, pp.74-77

Pirouz, A 2011, Katherine Sampson of Healthy Habits shares her franchising success secrets,

Viewed on 23rd March 2016 from http://mybusiness.com.au/case-studies/katherine-sampson-of-healthy-habits-shares-her-franchising-success-secrets

Rielly, L 2015, High growth speaker series: Katherine Sampson on growth by strategic

alliances, Viewed on 23rd March 2016 from http://laurenrielly.com/events/high-growth-speaker-series-katherine-sampson-on-growth-by-strategic-alliances

Download full paperFile format: .doc, available for editing
Contact Us