The paper 'Coca-Cola - Global Production Network" is a good example of a management case study. Globalisation can be defined as the worldwide movement towards financial, economic, trade, or as the process through which organisations develop influence internationally. It has also been defined as both a process, project, and practice. A process through which labour is increased and capital mobility is realized, a practice that is highly contested by corporations and a neoliberal project by corporate elites and capital for their benefit. Coca-Cola is a global company that operates in over 200 countries through franchising its operations to large bottling companies in the world.
This has seen it partner with more than two hundred and fifty bottling companies worldwide in its world segments in Asia, Europe, Africa, North America, and Latin America. Coca-Cola is a product that has global brand recognition and is its leading product in the world. The company carries out due diligence in all stages of production and distribution through an integrated quality management program referred to as Coca-Cola Operating Requirements (KORE). This ensures that globally, the quality and safety of all operations are measured against the same rigorous standards, and this makes the product manufactured of the same quality worldwide (Dicken 2015, 274). Coca-Cola is a global company accounting for about seventeen percent of the global soft drinks beverages industry volume.
Its global status is attributed to franchising across the world. Franchising has been defined as passing over the rights of using a product name, its design, the management systems involved in the production of the product and management, the format used in packaging, and more to a foreign company or organisation at a fee or payment on agreed terms.
This, therefore, means that Coca-Cola produced globally is of the same quality and has passed the same or even more rigorous process, safety checks, quality checks, and much more. In every country and continent that one purchases a Coke, they encounter the same taste, the same quality, and in the same packaging that they are used to enjoying back home. This is what has produced brand loyalty among clients who, in the final run have generated the company revenues upwards of forty-six million dollars.
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