Essays on Global Production Network of GoPro Cameras Case Study

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The paper 'Global Production Network of GoPro Cameras" is a good example of a management case study. A global production network is one whereby the interlocking knobs and links go beyond the country of origin. The links cover across the globe and beyond national boundaries integrating international territories. The primary aspect of the global production network is a value chain component. This form of network spurs international development. For this paper, a product known as GoPro-Hero 4 camera will be evaluated. It is a type of powerful camera used majorly in the film industry.

GoPro Company Ltd centered in San Diego is the sole manufacturer and distributor of GoPro cameras. GoPro Company relatively the most prominent producer of action cameras commonly used in performing extreme-action Videography. Recognized for its “ Hero” cameras, GoPro enjoys a leading role in the action video camera marketplace with slight antagonism from Panasonic, Nikon, and Sony and other related firms. GoPro Company has installed an organizational structure that is suitable for its global production network. This well-illustrated under the organizational structure section. The firm a well-coordinated distribution plan and marketing strategy which are the primary drivers of its global production network. Forms of labour involved in the production of GoPro-Hero 4 Distribution of labour and specialization is the order of the day in GoPro Company.

The firm is segmented into departments which work hand in hand to enhance the expected final results by the enterprise. Under this section, various stages of camera production will be evaluated according to their importance. The production of GoPro has various stages before arriving at the final product and finally reaching the final consumer.

The first stage is the design and production of the lens of the camera and the camera itself. A designer digitally or electronically sketches the camera and the lens. The sketch is done using Computer-Aided Design-CAD software. The design department usually generates it and distributes to the other centers of production. During this stage, various components of the camera are decided and set for the prototype and hence final product. Other features like the manner in which the various components interfaces with the designed lens are also considered. The figure below shows the lens design. Figure 1: Lens camera After the lens has been designed and developed, its performance is then subjected to computer simulation for testing.

If all the required performance effects have been arrived at, then the other parts of the camera follow in the production chain. Another department does the body of the camera and the motherboard. This can also be done at all GoPro centers across the world. It is possible because the job involved is fixing the lens on the camera. The following image shows a sample structure of the other parts attached to the lens. Figure 2: connecting different parts. Once the testing process is successful and approved by the appropriate bodies, then the prototype is sent to mass production.

For GoPro, a polycarbonate plastic material is used in the casing. The injection modelling process which the housing is subjected to makes it extremely durable. The final case of the camera is sent to the production centers for mass production as well. An example of the GoPro design of the casing is shown below.

References

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Henderson, J., Dicken, P., Hess, M., Coe, N., & Yeung, H. W. C. (2002). Global production networks and the analysis of economic development. Review of international political economy, 9(3), 436-464.

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Peter Dicken (2015) Global Shift: Mapping the Changing Contours of the World Economy, 7th Edition.

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