The paper 'Implementation of ICT System in a Marston Lodge Hotel" is a good example of a management case study. Information technology is the use of computer hardware, software, and telecommunication devices to convert, store, manipulate, send, or receive data. The way the hotel industry sells to its customers has significantly changed over the years (International journal of advanced computer science and application 2012). The geographical location of any hotel will largely influence its operations and the profit they make. In addition, the geographical location also influences its visitors, the scope of its market, and the competition it’ s likely to face.
These three factors have a great impact on the adoption of ICT in a hotel (Yousaf 2011). ICT adoption for a hotel is linked to its expectations of the value added to its customers and the expansion of its market. A hotel will, therefore, adopt an ICT system if it expects to provide greater competition or reduce the advantage enjoyed by its competitors (Yousaf 2011). According to Baggio (2004), Information and Communication Technology (ICTs) are crucial components of business culture and is only by using it effectively and efficiently can help to achieve a competitive advantage.
When a good technology is in place and it’ s correctly applied, the managers are able to obtain organization benefits that are able to stimulate growth in a company that is in line with the evolving market. The hotel industry is highly sensitive to the ever-increasing pressure due to competition and due to the rising need for better effective operational and control tools. In this regard, the help that can arise through ICTs is highly sought after as it’ s perceived to be able to provide new business development opportunities.
The problem is usually to come up with a clear framework to adopt ICTs (Baggio 2004). Research shows that hotels are using ICTs at a much lower level than expected. This has been found to be true especially in customer relationship management. According to research the role of a computerized system is not considered as important. On the other hand, ICTs are seen to be overestimated and as a waste of resources in operational activities such as inventories, building automation, check-in and check out and cash management (Baggio 2004).
Ali Yousaf 2011; The impact of ICT in the eyes of hotel manager (Cyprus); Sodertorns hogskola, Sodertorn University
Ato kwamena Dum Acquah 2012, Reducing ICT project failure with scope management, Haaga- Helia University of applied sciences
(IJACSA) International journal of advanced computer science and applications vol.3, No.3 2012
Kerzner H. 2009, Project Management: A Systems Approach to Planning, Scheduling, and Controlling, John Wiley and Sons Inc.
Rodolfo Baggio, Information and communication technology in the hospitality industry: the Italian case; e-Review of Tourism Research (eRTR), vol. 2, No.5, 2004
Westland J 2007, The Project Management Life Cycle: A Complete Step-by-step Methodology for Initiating Planning Executing and Closing the Project.
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