The paper "Strategic Management and Leadership: Singapore Airlines" is a perfect example of a case study on management. The identification of an organization’ s strategic decision is an important aspect of ensuring effective planning and development of the organization. The process remains vital as a strategy influences the development of a clear understanding of the organization’ s position relating to both external and internal environments. The process encourages the development of effective planning for the future through proper identification of objectives, allocation of resources, and creation of a project plan aimed at achieving the set objectives (Andersen, 2007). Through the conduction of PESTLE analysis, the organization can identify factors within (Internal factors) the organization that affect operations and factors outside the organization (external factors) (De Wit and Meyer, 2004).
Conduction of a SWOT analysis enables the organization to identify its strengths, weaknesses, opportunities, and threats about internal and external environments of the organization (White, 2004). Understanding the stipulated factors enables the organization to understand the existent avenues to improve on to enhance the elimination of potential threats. The process influences the provision of avenues that turn the organization's strengths into viable opportunities for further growth and development. The study seeks to identify the vision and strategy of Singapore Airlines through the analysis of the long-term financial and strategic investment of the company.
The study seeks to develop a balanced scorecard for managerial use as it seeks to align the organization’ s business activities to the organizational vision and strategy. The balanced scorecard will influence the monitoring of organizational performance through the development of comparison against the strategic goals. Moreover, the study seeks to incorporate a strategy map that describes and elaborates on the essence of each element on the scorecard in enhancing the achievement of organizational goals and targets.
The process will provide a summary of the developed strategies as defined within the balanced scorecard.
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