Essays on Strategic Management and Leadership: Singapore Airlines Case Study

Download full paperFile format: .doc, available for editing

The paper "Strategic Management and Leadership: Singapore Airlines" is a perfect example of a case study on management. The identification of an organization’ s strategic decision is an important aspect of ensuring effective planning and development of the organization. The process remains vital as a strategy influences the development of a clear understanding of the organization’ s position relating to both external and internal environments. The process encourages the development of effective planning for the future through proper identification of objectives, allocation of resources, and creation of a project plan aimed at achieving the set objectives (Andersen, 2007). Through the conduction of PESTLE analysis, the organization can identify factors within (Internal factors) the organization that affect operations and factors outside the organization (external factors) (De Wit and Meyer, 2004).

Conduction of a SWOT analysis enables the organization to identify its strengths, weaknesses, opportunities, and threats about internal and external environments of the organization (White, 2004). Understanding the stipulated factors enables the organization to understand the existent avenues to improve on to enhance the elimination of potential threats. The process influences the provision of avenues that turn the organization's strengths into viable opportunities for further growth and development. The study seeks to identify the vision and strategy of Singapore Airlines through the analysis of the long-term financial and strategic investment of the company.

The study seeks to develop a balanced scorecard for managerial use as it seeks to align the organization’ s business activities to the organizational vision and strategy. The balanced scorecard will influence the monitoring of organizational performance through the development of comparison against the strategic goals. Moreover, the study seeks to incorporate a strategy map that describes and elaborates on the essence of each element on the scorecard in enhancing the achievement of organizational goals and targets.

The process will provide a summary of the developed strategies as defined within the balanced scorecard.  

References

Andersen, B. 2007. Business Process Improvement Toolbox, American Society for

Quality. Milwakee: Quality Press.

Bennet, A., and Bennet, D. 2004. Organizational Survival in the New World: Intelligent

Complex Adaptive Systems, Heinemann-Butterworth

Burgelman, R. 2002. Strategy is destiny: how strategy-making shapes a company’s

Future. The Free Press: New York.

Brown S., Lamming R., Bessant J., and Jones P. 2012. Strategic Operations Management. London: Elsevier

Bowersox, D. 2011. Supply Chain Logistics Management. London: McGraw-Hill Education

Coughlan, T., Anderson E., Stern W. and El-Ansary A. 2006. Marketing Channels,

7th Ed, Pearson Education.

Chryssolouris G. 2005. Manufacturing Systems : Theory and Practice. New York: Springer

De Wit, B., and Meyer, R. 2005. Strategy Synthesis: Resolving Strategy Paradoxes to

Create Competitive Advantage, 2nd edn. London: Thomson Learning.

Dibb, S. 2001. Customer Relationship Management And Barriers To The Segment Of One.

Journal Of Financial Services Marketing. 6(1), Pp.10-23.

Gardiner, D. 2006. Operations management for business excellence, New Zealand: Pearson

Education.

Harrison, A. and Van Hoek, R. 2008. Logistics Management and Strategy, 3rd edn. London:

Prentice Hall.

Hannabarger, C., and Buchman, F., 2007, Balanced Scorecard Strategy for Dummies Wiley Publishing, Inc

Heizer, J., and Render, B. 2006. Operations management, 8th edn, Pearson Education,

New Jersey.

Hill, C., Jones, G., Galvin, P., and Haidar, A., 2007. Strategic Management: An

Integrated Approach, 2nd Australasian edn. Milton Qld: John Wiley & Sons Australia.

Hill, T. 2005. Operations management, 2nd edn, New York: Palgrave Macmillan.

Hubbard, G. 2004. Strategic management: thinking, analysis and action. Australia: Pearson

Education.

Kaplan, R. S., & Norton, D. 2004, Strategy maps: Converting intangible assets into tangible outcomes. Boston: Harvard Business School Press.

Malina, A., Selto, H., 2001, "Communicating and Controlling Strategy: An Empirical Study of the Effectiveness of the Balanced Scorecard", Journal of Management Accounting Research, Vol. 13.

McKinnon, A., Cullinane, S., Whiteing, A., and Browne, M. 2010. Green Logistics Improving the Environmental Sustainability of Logistics, 2nd ed. London : Kogan Page.

Nahmias S. 2004. Production and Operations Analysis. New York: McGraw Hill

Porter, M. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press: New York.

Reid, R., and Sanders, N. 2005. Operations management: an integrated approach,

2nd edn, New Jersey: Wiley.

Russell, R., and Taylor, B. 2006. Operations management: quality and competitiveness

in a global environment. 5th edn, Wiley, New Jersey.

Sampson, D., and Singh, P. 2008. Operations management: an integrated approach,

Cambridge University Press, Melbourne.

Schroeder, R. 2004. Operations management: contemporary concepts and cases,

2nd edn, McGraw-Hill, New York.

Singapore Airlines, 2014. Sustainability Report, Retrieved November 2014 from http://www.singaporeair.com/pdf/Investor-Relations/Annual- Report/sustainabilityreport1314.pdf

Slack, N., Chambers, S., and Johnston, R. 2007. Operations management, 5th edn,

Pearson Education, New York.

Download full paperFile format: .doc, available for editing
Contact Us