The paper “ Importance of Operations Management for Virgin Airways” is a convincing example of the case study on management. Operations management is a managerial area in workplaces that oversee, control and design the production process and plan for the business operations. In addition, it includes other activities such as quality control, logistics, inventory control, evaluations, and purchases amongst others. Moreover, it ensures that all of the business operations involved use as little resources as possible and still meet the set or expected end results. It harmonizes the different logistics involved in converting inputs such as energy, raw materials, and labor into outputs which are either goods or services.
This is achieved by proper management of both technical elements and organizational behavior. Technological elements include tools and machines while organizational behavior refers to information flow and labor division. More emphasis is laid on the effectiveness and efficiency of the processes involved to ensure the high productivity of goods and services without compromising the quality. Hence, operation management includes analysis and measures of the internal processes (Mullins 2007: Dess & Lumpkin 2005).
The aim of the whole process is to add as much value as possible to the inputs in the most efficient and effective way. For example, if a company produces mango juice, it will acquire mangoes at a price X. In the company, crushing of the mangoes and packaging of the juice will add value and the packaged juice will retail at price Y which will be much higher than price X (Krajewski & Ritzman 1999). OPERATION management makes decisions that control the cost of goods and services as well as how they are produced or delivered and hence has a big impact on the total revenue collected by the organization.
Different organizations will have varied natured of the operations management due to the different nature of the services and products they offer (Voss, Tsikriktsis & Frohlich 2002).
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Mullins L.J. 2007 Management and Organisational Behaviour. 8th ed. Harlow, FT Prentice Hall
Scheraga, C. A. 2004. Operational efficiency versus financial mobility in the global airline industry: a data envelopment and Tobit analysis. Transportation Research Part A: Policy and Practice, Vol. 38, No.5, pp 383-404.
Stevenson, W. J., & Hojati, M. 2007. Operations management (Vol. 8). Boston: McGraw-Hill/Irwin.
Voss, C., Tsikriktsis, N., & Frohlich, M. 2002. Case research in operations management. International journal of operations & production management, Vol.22, No.2, pp 195-219.