Essays on Anita Restaurant Case Study

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The paper "Anita Restaurant" is a great example of a case study on management. This paper analyzes data collected from a survey conducted to establish the level of satisfaction for customers attending Anita’ s kitchen Restaurant. Anita’ s is a popular restaurant located in Birmingham, UK. It opened its doors in 2005 and it is working on opening branches in other cities around Europe. What makes the restaurant popular is the wide variety of food from different ethnic origins it serves. In addition, for a fixed price, customers can eat as much as they wish.

The restaurant is efficient in service as there is no major queuing and it’ s open for the better part of the day. Competition is gradually increasing as many new restaurants come up. It is in this regard that the survey is intended to analyze customer satisfaction at Anita’ s restaurant. This will help Anita in understanding its customer’ s needs and the areas it ought to improve so as to keep in line with the growing competition. The survey was conducted in Birmingham and 427 respondents were interviewed. The measurable variables were; Lifestyle measures; perception measures; relationship measures; selection factors and classification questions.

There was a scale to measure the extent of satisfaction based on the customer’ s choice i. e. a scale of 1 to 7 where the respondent chooses a number based on his/her opinion regarding the question asked. The areas focused were identified as being vital to the research questions. The results showed that a big number of the respondents were satisfied with the services offered at Anita’ s restaurant. Some were patriotic and would not go to any other restaurant around Birmingham except Anita’ s.

From the analysis, it is clear that the majority of the customers are young people aged below 26 years. Coefficients Model Unstandardized Coefficients B Standardized Coefficients Std. Error T Beta Sig. 1 (Constant) X2 -- Party Person X4 -- Avoid Fried Foods X5 -- Likes to Go Out Socially X7 -- Self-Confident X8 -- Eat Balanced, Nutritious Meals X9 -- Buy New Products X12 -- Friendly Employees X13 -- Fun Place to Eat X14 -- Large Size Portions X15 -- Fresh Food X16 -- Reasonable Prices X17 -- Attractive Interior X18 -- Excellent Food Taste X19 -- Knowledgeable Employees X20 -- Proper Food Temperature X21 -- Speed of Service X22 – Satisfaction X23 -- Likely to Return X24 -- Likely to Recommend X25 - Frequency of Patronage of Anita's Kitchen Restaurant X26 – Price X27 -- Food Quality X28 – Atmosphere X29 – Service -407.772 -47.280 2.732 -1.450 17.471 28.379 51.857 5.936 66.872 -5.902 14.881 10.181 -20.325 20.697 -62.237 8.677 7.417 -8.403 8.491 -. 527 11.299 9.978 -16.017 11.500 24.857 477.889 20.192 17.913 7.145 7.547 21.889 20.259 18.978 22.866 19.640 20.170 21.763 12.040 23.157 21.078 11.245 20.011 12.827 11.468 13.714 13.183 40.328 39.736 41.707 39.589   -. 359 . 031 -. 012 . 162 . 298 . 427 . 047 . 498 -. 067 . 154 . 108 -. 175 . 195 -. 513 . 083 . 052 -. 069 . 076 -. 004 . 073 . 099 -. 103 . 073 . 220 -. 853 -2.342 . 153 -. 203 2.315 1.297 2.560 . 313 2.925 -. 301 . 738 . 468 -1.688 . 894 -2.953 . 772 . 371 -. 655 . 740 -. 038 . 857 . 247 -. 403 . 276 . 628 . 394 . 020 . 879 . 839 . 021 . 196 . 011 . 755 . 004 . 764 . 461 . 640 . 092 . 372 . 003 . 441 . 711 . 513 . 459 . 969 . 392 . 805 . 687 . 783 . 530 a.

Dependent Variable: ID ANOVA Model Sum of Squares df Mean Square F Sig. 1 Regression Residual Total 557417.622 4758015.461 5315433.083 24 374 398 23225.734 12721.966   1.826     . 011a     a. Predictors: (Constant), X29 -- Service, X17 -- Attractive Interior, X5 -- Likes to Go Out Socially, X8 -- Eat Balanced, Nutritious Meals, X14 -- Large Size Portions, X12 -- Friendly Employees, X27 -- Food Quality, X28 -- Atmosphere, X24 -- Likely to Recommend, X25 - Frequency of Patronage of Anita's Kitchen Restaurant, X7 -- Self-Confident, X2 -- Party Person, X9 -- Buy New Products, X22 -- Satisfaction, X20 -- Proper Food Temperature, X23 -- Likely to Return, X4 -- Avoid Fried Foods, X21 -- Speed of Service, X13 -- Fun Place to Eat, X19 -- Knowledgeable Employees, X15 -- Fresh Food, X18 -- Excellent Food Taste, X16 -- Reasonable Prices, X26 – Price b.

Dependent Variable: ID The regression analysis shows the results of the data collected from the 427 persons who have been living in the UK for over a year, they are living in Birmingham and usually eat out at a proper restaurant at least once a week.

They are classified into lifestyle measures, relationship measures, selection factors, and other classification questions. The analysis from the data shown that there is a strong negative relationship between party persons and Anita’ s kitchen, the t-stat (-2.342) shows that the effect to Anita’ s kitchen is statically significant. The results indicate that for the person that who love to party affect Anita’ s kitchen negatively by 47.280, the high level of signs indicate that this person will highly affect the kitchen, this may be due to the fact that if a person decides to party they will not take food from the kitchen as such his will affect the kitchen negatively. Anita’ s self-confidence strongly positively relates to the performance of the kitchen (17.475), the t-stat (2.315) indicates a statistically significant relationship between Anita’ s confidence and the performance of the kitchen.

The strong relationship may be due to the strong marketing skills that Anita portrays when she is selling her products as a result this affects the performance of the kitchen positively. The results emphasize that strong marketing is needed to improve the performance of the kitchen and compete favorably in a strong market.

References

Bennet, R. (1978). Report on management research survey: objectives and attitudes in management research. Slough (c/o T. Johns, Slough College of Higher Education, Management Faculty, Wellington St., Slough SL1 1YG), Thames Valley Regional Management Centre.

Bryman A. and Cramer D. (2011) Quantitative Data Analysis with IBM SPSS 17, 18 & 19, London: Routledge.

Druckman, D., Rozelle, R. M., & Baxter, J. C. (1982). Nonverbal communication: survey, theory, and research. Beverly Hills, Sage Publications.

Indian Council of Social Science Research. (1973). A Survey of research in management. Delhi, Vikas Pub. House.

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