Essays on Analysis of Toyota Australia in Peril Case Study

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The paper "Analysis of Toyota Australia in Peril " is a perfect example of a business case study. The Toyota Australia in Peril is a case study of the situation that the Toyota Australia subsidiary company is facing. The automotive industry in Australia was facing a hard time in the production and sale of their products. The other players in the automotive industry in Australia included General Motors Holden (Holden) and Ford Motors Company of Australia. All three automotive companies in Australia were subsidiaries of other big international countries that operated in other countries.

After the announcement by the General Motors Company Holden (Holden) in December 2013 that it was going to be out of the car manufacturing industry by the end of the year 2017, Toyota Australia also expressed the fear it had that it was in Peril. Toyota Australia has had a long glorious history of production in Australia. It is a subsidiary company owned by Toyota Motor Corporation Japan. The company has been in operation in Australia since 1958 with its first vehicle assembly in 1963 in Australian Motor Industries at the Melbourne factory.

The company went through a series of producing different models starting with Corona. The company began exporting for the first time in 1986. Toyota's local operations were unified in 1988 to form Toyota Motor Corporation Australia. In 1991, Toyota emerged as the market leader for the first time. The company remained the overall market leader for the next subsequent 11 years. The company also had success in the export market exporting two-thirds of its production. According to Readers Digest (2013), Toyota was the automotive company in Australia that was most trusted. Toyota together with the other players in the automotive industry in Australia was operating in an increasingly adverse environment.

The market structure was competitive and fragmented. Australia had low tariff barriers and a trading environment that was highly open which allowed the importation of other vehicles.

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Readers Digest, (2013). Reader's Digest Australia - Inspiring Articles, Useful Tips and Great Prizes to Win | Home. [online] Available at: http://www.readersdigest.com.au/ [Accessed 30 Sep. 2015].

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