The paper "Analysis of Australia Holden Subsidiary" is a perfect example of a business case study. Several times business enterprises, companies and Strategic Business Units (SBUs) find themselves tangled within financial distress. This could be attributed to several factors ranging from, failure to penetrate target markets, loss of potential markets, inability to stand up to stiff competition, failure to sustain customer preference, ineffective considerations of business environments among other factors (Bak, 2011). As such, these situations call for drastic measures by the entities to restructure or rehabilitate the companies through a strategic plan.
This process is referred to as the business rescue plan. In this paper, a fictional image of a scenario is used to design a prospective rescue plan. The rescue plan is targeting developing a new venture (SBU) for Holden, a subsidiary of General Motors-USA. In as much as the scenario is fictional, the paper generates and uses realistically applicable marketing principles and analysis, strategies and plans to construct an organized business rescue plan for the Holden subsidiary (an Australian arm of GM). However, the plan is targeted at promoting rapid business growth of the company, rather than a rescue plan for directly countering or averting a business crisis. Background of General Motors General Motors Company, which is commonly referred to as GM is a Multinational American corporation, with its headquarters in Detroit, Michigan.
The company designs, manufactures, markets and distributes vehicle parts and assembled vehicles, while also selling financial services. In the international vehicle market, GM is a producer of vehicles under thirteen brands in 37 countries; Holden being the company’ s Australian arm (Bernaciak, 2013). Holden LC Strategic Business Unit Description This venture entails the designing and manufacturing of a hybrid luxury sports car model, Holden LC.
Ideally, the model will: have both electric powering and gasoline propulsion capabilities, minimize fuel consumption, on average consuming less than 2.51/100km be able to propel from 0-100kph in less than 4.5 seconds.
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