Essays on Analysis of the Royal Bank of Canada and FMSS Mode of Entry Case Study

Download full paperFile format: .doc, available for editing

The paper 'Analysis of the Royal Bank of Canada and FMSS Mode of Entry" is a good example of a marketing case study. This report will assess the foreign market entry modes FMSS a multinational enterprise can use to into Mauritius. Issues that may hinder the multinational national from effectively conducting business. Through SWOT analysis, the MNE will be in a position to understand the internal and external environment of Mauritius. In this report, an emphasis will be laid on the factors and the influences a regional organization might have on the multinational corporation and Mauritius is a member of SADC - South African development community an insight will be given on the possible influences it may have in the operations of the MNE.

After the analysis, a mode of entry will be selected to help the multinational start its operations with ease. Porter's five forces model will be used to analyses the industry the multinational will venture into. The emphasis will be put on empirical researches to support the report finds by the use of different models and theories. MNE analysis The royal bank of Canada is a multinational enterprise that offers financial products in several countries.

Its services range from wealth management, insurance, and capital market services on a global basis. SWOT analysis on the royal bank of Canada will help identify the strengths, weakness, opportunities, and threats, this analysis will be paramount in selecting the best mode of entry to be used (David & Fred1993). The most important strength for this bank is the assets and resources at its disposal, having a geographically diverse business that can shield it in case of a major hitch like a recession in the region it operates in.

Another strength is the diverse workforce and skills, a strong reputation having that it is ranked number one in Canada by the revenue and market capitalization. Their major weakness is that it depends on volatile markets and lack of branches in a global base, and discrimination issues have also been reported in its operations in the US. The external environment provides opportunities and threats at an equal measure. There is an opportunity for expansion, mergers, acquisitions, and partnerships.

Setting up operations in third world countries that don’ t have sufficient banking systems, there is also an opportunity for the bank to increase the services it offers to attract more customers from different regions.  

Work cited

Bank of Mauritius. Annual Report, 2008, Bank of Mauritius.

Bernhofen, D.M. & Brown, J.C. ‘A direct test of the theory of comparative advantage. Journal of Political Economy. (2004) 48–67.

Blin, M. Mauritian trade liberalization policies and the reproductive economy. 2004, University of Manchester, Manchester.

Borensztein, E., de Gregorio. How does FDI affect economic growth? 1995.

Cox, D. & Harris, R. ‘Trade liberalization and industrial organization: some estimates for Canada’, Journal of Political Economy. (1985)114.

David, Fred R. Strategic Management, 4th Ed. 1993, New York: Macmillan Publishing Company.

Davies, H. & Ellis P. ‘Porter’s competitive advantage of nations: time for the final Judgment?’ Journal of Management Studies, (2000), 37(8).

Dommen, E., Dommen, B. Mauritius an Island of Success: a Retrospective Study 1993, (1999) Wellington; Oxford: Pacific Press.

Dunning, J.H. ‘The Competitive Advantage of Nations and TNC activities: a review article’, Transnational Corporations, (1992)135–168.

Dunning, J.H. ‘Internationalizing Porter’s Diamond’, Management International

Review, Special Issue, 33(2). 1993

Grant, R.M. ‘Porter’s Competitive Advantage of Nations: an assessment’, Strategic

Management Journal, (1991), 535–549.

Michael E. Porter. The Five Competitive Forces that Shape Strategy, Harvard Business Review, 2008 , p.86-104.

Mwilima, N. Foreign Direct Investment in Africa, Social Observatory Pilot Project. Final Report. FDI, Africa Labour Research Network, 2003.

Noorbakhsh, F., A, Paloni and Youssef A. Human Capital and Foreign Development Investment Inflows to Developing Countries:Empirical Evidence , (2001),pp. 87-100.

Royal Bank of Canada. Corporate Profile. 2014 Retrieved December 2014 from http://www.rbc.com/aboutus/index.html

Wignaraja, G. Foreign direct investment promotion in Mauritius and Sri Lanka, “Making openness work: Policies towards FDI in developing countries”. 2001.

Download full paperFile format: .doc, available for editing
Contact Us