Essays on International Engineering Management - Perspectives of Vietnam and Malaysia Markets for TNA Pty Ltd Business Plan

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The paper “ International Engineering Management  - Perspectives of Vietnam and Malaysia Markets for   TNA Pty Ltd” is an excellent example of the business plan on management. International businesses have to conduct research on different target markets to ensure that they invest in a country that favors their goals and objectives better. The project below will evaluate which between Malaysia and Vietnam is the best target market for TNA Pty. Ltd. Based on some of the factors to be evaluated below, a recommendation will be provided to present which market TNA should invest in for the increased achievement of the company’ s targets. IntroductionTNA Pty.

Ltd. is a business that has succeeded in all international markets it has ventured. The success is linked to its capacity of technical developments that surpass the technical developments perceived in the machines of the competitors. According to Alf Taylor, his achievements have always been successful since the requirements of packaging in different countries have always been the same. For instance, through his analysis, Taylor discovered that the only difference in the competitors’ products was color. The machines were all-similar, conducted their operations in similar manners; their performances were also equal.

Consequently, TNA attained the competitive advantage of competing with the products based on his technical expertise in the machines and the intended better and improved performance of the products than ever perceived with the majority packaging machines. The objective of the task is to evaluate whether TNA would succeed in Malaysia or Vietnam as international Markets as well. Culture and International businessNumerous businesses are becoming global and expanding in numerous countries. Different countries have different cultures, which may negatively influence communication.

The different languages may lead to challenges in international business. Thus, the TNA Pty. Ltd ought to consider the different cultures and languages to develop strategies that assist them to attain their goals in the countries.

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