The paper 'Apples Effective Knowledge Management " is a good example of a management case study. Ever since the establishment of Apple Inc. by Steve Jobs and Steve Wozniak in 1976, the company has witnessed unparalleled success in the development of computers and smartphones. The adoption of effective marketing strategies and effective technological innovations has seen the company succeed in the electronics sector. The availability of a distinct market for small computers and the development of consumer-friendly products have had an immense contribution to the success of the firm.
The Apple Inc. concentrates primarily on the personal computer industry. It also produces other products in the electronics sector such as portable digital media devices, mobile phones, and related accessories and peripherals. The company also designs software applications that run on its devices (Mrak-Blumberg, 2006). The company sells its products worldwide through its online stores, retail stores, third-party network carriers, direct sales force, retailers, wholesalers, and value-added resellers. The products developed by the firm encompass iPhones, iPods, iPad, Mac, Apple TV, a portfolio of related software applications, support services, accessories, iCloud and the OSX and iOS operating systems. Knowledge Creation/Acquisition Effective knowledge management plays a significant role in the company’ s ability to manage its information resources thus ensuring that it produces products that meet customer needs (Gourlay, 2003).
The company utilizes innovation as its principal avenue of creating knowledge through social interaction. The information creation structure consists of highly interactive teams that are responsible for the development of projects. The team consists of individuals that emanate from diverse backgrounds. However, the most important aspect of the team is their ability to maintain daily communications effectively.
The information and technology sector necessitates intense daily communication between the professionals of the business enterprise and its clients (Scardamalia, 2004). Therefore, the expertise that the team of professionals have pertaining communicating with the company’ s clients impacts tremendously on the ability of the company to source real time information regarding consumer feedback on the functioning of a software application or a product.
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