The paper "Analysis of an Australian Entrepreneur - Boost Juice Founder Janine Allis " is a great example of a business case study. Janine is a renowned self-made businessperson; she successfully grew her smoothie and juice idea into an international brand with juice bars now located in 13 countries. Janine’ s success story does not relate to academic achievements. Born in Melbourne, Janine ended up working in three jobs to achieve her life dreams. Firstly, she began working for a media advertising agency McCann-Erickson at the age of 17 after dropping out of school, other jobs she did include modeling and the role of a gym assistant.
Working as a steward in a yacht owned by David Bowie shaped her extraordinarily. Other roles include the senior manager at a cinema in Singapore and the touring agent representing USA comedians. Her experience in different roles shaped her future entrepreneurship dream since she did not have any academic background in managing a business. The roles enabled her to tour the world and get a vast experience that will later shape her success in business (Warrell, 2015, p. 72). Background Analysis Social and cultural life Janine was born and raised in Melbourne and had many dreams, and one of them was to own a business.
Her husband Jeff is the CEO and co-founder of Boost juice; she is a family person who treasures and values her family and friends. She is 50 years old and a loving and caring mother of four kids. Janine Allis does not attribute the success to academics; she was an average student in her class. In her teens, she used to go by the name “ Ms.
Average” true to her nickname as she dropped out of school when she was 17 years old. Her social life is instrumental in the growth of boost juice, her husband, on the other hand, is a PR specialist and with their determination, they were able to create an empire in the form of Boost juice. Experience in different roles builds one's character and perception of business management. The travels taught Janine problem-solving skills and conflict management. Her diverse experiences with different cultures shaped her as an all-rounded person, her drive and determination bore Boost juice.
The mistakes she made in her journey taught her a lot concerning business management. The love of individuals around her gave her the motivation and happiness in her career choice (Tan & Smyrnios, 2011, p. 55). From her interaction as a yacht steward, she learned that success in a career does not translate to success in life; this made her value social interactions and family support. Business development Janine did not foresee success or failure; her business was a learning experience. She solved problems when they occurred and understood the nature of her business and came up with promotional activities (Hanke, 2016, p. 18).
The growth of her business was due to her focus on their current standing as it enabled her to plan for the growth. The company scheduled for international expansion after it sold part of its shares to The Riverside Company a US private equity firm. The company targets customers who value their health and this contributed to the smoothie company success. Other juice companies sell unhealthy diets that lead to chronic health problems.
The strategy by Janine saw a market growth and the company projects its revenue at $ 360.7 million by the end of the year. Through her role as a judge at Shark Tank Australia, she was able to acquire a lot of investors who would later help Boost juice grow exponentially. The Shark Tank experience enabled Janine partner with business such as food delivery, underwear subscription service, and portable washing machines services.
ReferencesThe paper "Analysis of an Australian Entrepreneur - Boost Juice Founder Janine Allis " is a great example of a business case study. Janine is a renowned self-made businessperson; she successfully grew her smoothie and juice idea into an international brand with juice bars now located in 13 countries. Janine’s success story does not relate to academic achievements.