The paper "Nokia Strategic Marketing " is a perfect example of a marketing case study. Nokia Corporation is a multinational corporation that falls in the industry of communications and information technology. It has its headquarter in Espoo, Finland. The company has established itself as a specialist in the manufacture of mobile phones and other portable devices related to information and technology. Furthermore, it provides internet services which include application, messaging, media, map navigation services among others (AP Online 2011). Nokia Solutions and Networks is a subsidiary company of Nokia and its principal role is to offer telecommunication networks. The control and management structure of Nokia Corporation comprises of shareholders and Nokia Leadership Team.
This structure was established in one of the general meetings under the stewardship of the board of directors. Noteworthy, the chairperson and the entire Nokia Leadership Team is appointed by the (BOG) board of directors. However, it is only the chairperson of the team that is allowed to be a member of both the leadership team and board of directors. Several committees also exist to oversee the operations of the organization and some of them include the Corporate Governance, the Nomination Committee, the Audit Committee, and, and the Personnel Committee (Arvind and Hicks 2008, 79). According to the year ending 2012, Nokia Corporation had a total of 101,982 employees across the globe.
Its operations or rather sales occur in nearly 150 countries, and annual reports indicate revenues totaling up to € 30 billion. Also, as per 2012, this company was ranked as the second-largest mobile phone maker after Samsung (BBC News 2013). This translates to 18.0 percent of the total market share.
However, its performance in Smartphone technology has been significantly dismal with a market share approximated at 3.0 percent. In this year alone, in 2013, it is further estimated that the corporation has lost 40 percent of its revenues due to cut-throat completion occasioned by Smartphones.
Arvind, and J. Hicks. "A Mobile Phone Ecosystem: MIT And Nokia's Joint Research Venture." IEEE Intelligent Systems 21, no. 5 (2008): 78-79.
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