The paper "Events Portfolio Approach to Developing an Events Strategy" is an outstanding example of a management assignment. The events portfolio approach to developing an events strategy is an approach that serves to ensure that different audiences receive satisfaction through various types of events such as sporting, special interests, community as well as arts events (Mackellar 131). The events portfolio approach is a strategic approach that puts into consideration the timing of the event and also, whether the event serves to create a good fit with the images as well as the resources of the destination.
Therefore, the process of the events portfolio approach has various implications as well as opportunities for the stakeholders to make an assessment. Mackellar (131) describes the following implications and opportunities that should be assessed by stakeholders of events including; The value of the event in attracting different audiences The value of the community as well as tourist events The audiences special interests for the event so as to ensure more tourists are attracted The contribution of the event to the destination brand as well as the destination image The event timing so as to coincide with the times of the year when the numbers of tourists are the lowest The event portfolio approach requires that the event should be planned so as to suit regional, local, and provincial level.
It is also useful to suit it to state as well as federal governments. There should be a clarification of the differences between the community as well as tourism events and their total effect on the economy as well as tourism. This helps in informing funding as well as the allocation of resources (Mackellar 132). A destination would adopt this strategy since it helps in setting out the major activities in an event.
Adopting the event portfolio approach to developing an events strategy by a destination is a way of helping stakeholders in understanding the long term costs as well as benefits of the event. According to Pereira, Mascarenhas, Flores, & Pires (27), a destination would adopt this strategy since it enhances the destination image as the host. It also favors the construction of a destination brand. It is an essential strategy that helps a destination in enhancing coordination or efforts as well as planning of ancillary events that are important to portfolio events that are successful.
Raj (107) argue that this strategy is a useful approach for a destination since it offers good research, funding and sustainable events for a destination. How is White Night being used to develop a new or changed image for cities? The White Night is an annual city-wide gala art, music as well as a culture that is nebulously defined (Butler 1). It is being used to develop a new or changed image for cities in different ways.
It is a culture that is unlocking the doors for artists and studios. Weedon (1) argues that the White Night is being used to develop a new image for cities through bringing and delivering its goods and services on commissions that are motivating. The audiences are being provided with thumping live music across four main sites, with bigger displays of projection art and in many places, together with a slide of installations and artworks that come from home as well as abroad.
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