The paper “ Elites of Saudi Arabia, Normative Control of the Workplace, Emotional Labour, Up-Skilling, Trade Unions to Regulate the Globalised Industry” is an impressive option of assignment on human resources. My country, Saudi Arabia, has two main classes of elites: dynastic and middle class. Saudi society is led as a dynasty referred to as Al Saud. Historically, there has been a religious-political alliance that has endured through many generations and this has served as the basis for the creation of historical kingdoms in Saudi Arabia. Religious education has been dominant in the development of values in learning institutions such as schools and universities.
Scholarly men of religion, known as ulama, have been critical in providing legitimacy to the ruling elite. In return, kings have expanded the supremacy of the conservative religious values in law and maintained a dynastic kind of society with defined customs, gender roles, culture, and the media. The Saudi dynasty has been strengthened by the new wealth arising from oil. Thus, the dynasty and the ulama have created a mutually interdependent relationship while significantly increasing their influence on society. The rising oil wealth of Saudi Arabia has significantly improved people’ s well being due to urbanization, educational achievement and so forth.
This, in turn, has led to a rising level of middle-class people, who increasingly display a high level of sophistication. The ever-looming fear of regional political upheaval coupled with a possible sudden decline in oil prices, a shift in economic and social priorities, such as class consciousness and privilege of social class relations, and familiarity with international standards have strengthened the middles class-competitive spirit as well as entrepreneurship. In the political realm, the middle classes are aware that their freedom is limited but they have managed to create a fine balance between their business demands and the political reality of the absolute monarchy - the dynasty.
There is a clear gap between the ruling family and the people, and between the wealthy oil dealers and the averagely middle-class population. Question 2According to the author, normative control is understood to help exploit workers by strengthening their shared corporate beliefs, norms, and values, rather than through coercion. This allows the workers to be ‘ themselves’ and take more charge of their duties, become more attached to the firm and exercise good self-control.
Neo-normative control strengthens and improves the situation. For instance, it reinforces broader constructions of identity, and this enables workers to enjoy variety in the workplace, talk about their tastes, lifestyles, and the value of being oneself. This is likely to increase productivity as workers express themselves freely. As neo-normative control prescribes fun activities in the workplace, this is likely to enhance worker self-esteem, but as well the contrary may occur if the fun is misplaced.
Neo-normative control relates to Edward’ s direct, technical and bureaucratic control as the latter emphasizes that change is related to flexibility – which is the essence of normative control. Neo-normative control also encourages the expression of authentic selves but focuses on social identities surrounding work more the self-actualization that is achieved through task-autonomy. This means that workers are allowed to express themselves freely as long as the expression augments their productivity in shared tasks. The aim of neo-normative control is to promote normative diversity rather than to seek its uniformity.
This means that workers can be more productive as they are allowed to bring their other skills to work rather than rely on routine practices. This is good for management as it benefits from the diverse skills of workers. The target of neo-normative control is to tap worker traits that are not associated with working life. Its aim is to make the job more enjoyable through the freedom of identity and emotional expression of workers. But this does not mean that the real lives of employees have to be externalized or engineered out in order to achieve a collective normative alignment.
Further, neo-normative control aims at achieving a control regime of market rationalism, which is the objective of any competitive organization.